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[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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Insights

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview

By Daniel James | June 14, 2018

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been […]

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Insights

Rakuten Marketing Affiliate Publisher Spotlight: Yieldify

By Daniel James | June 13, 2018

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

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Insights

Leveraging Marketing Data, Advertising Ecosystems, Marketing Tech, and More: Interview with Tony Zito

By Daniel James | June 12, 2018

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

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Insights

Network Trends: Mother’s Day Insights for Dad’s and Grad’s Marketing Strategies

By Alissa Nelson | June 7, 2018

In this edition of Network Trends, we look at trends and successful marketing strategies from Mother’s Day to help prepare for the Dad’s and Grad’s selling season.

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Marketing Strategies

The Problematic Awareness Gap Consumers Face in Loyalty Programs (And How to Fix It)

By Daniel James | June 6, 2018

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

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Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Daniel James | May 31, 2018

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

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Events

[Podcast] Interview with Rakuten Marketing President Stuart Simms at DealMaker Scottsdale

By Daniel James | May 30, 2018

In our latest Rakuten Marketing Radio marketing podcast episode, we sat down with Stuart Simms at DealMaker Scottsdale to discuss omnichannel marketing, consumer behavior, and more. 

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Events

2018 Golden Link Award Finalists and Choice Awards

By Jamie Rademacher | May 29, 2018

The 2018 Golden Link Awards are just around the corner and we wanted to extend a big congratulations to all our finalists this year! The award show will be held […]

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News

Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Alissa Nelson | May 24, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

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