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Rakuten Marketing Blog
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Marketing Strategies

Rakuten Marketing drives unprecedented voucher redemption for Cellarmasters

By Rhiannon Farrar | April 14, 2019

“Rakuten Marketing has been an essential partner in assisting us in achieving our revenue and customer acquisition goals through its affiliate network. The affiliate channel plays a big role in […]

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Marketing Strategies

The Importance of Creative in Programmatic

By Rhiannon Farrar | April 8, 2019

Marketers are spending big when it comes to investing in programmatic technology and targeting capabilities that aid them in being able to reach the right consumer at the right time, […]

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Insights

Influencer Study: How are consumers engaging

By Rhiannon Farrar | March 27, 2019

Influencer Marketing continues to provide advertisers with authentic opportunities to tell their brand story. By engaging their organically grown audiences with content that aligns with their likes, interests and values, […]

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Insights

Influencer Marketing: A global survey

By Rhiannon Farrar | March 18, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make money as an online influencer! Rakuten Marketing is excited to today release the findings of our […]

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News

International Women’s Day: An Interview with Laurie Shakur

By Rhiannon Farrar | March 8, 2019

On March 8th we celebrate International Women’s Day, a day to reflect on how far we have come and how far we still have to go in achieving gender equality. […]

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News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | March 5, 2019

We’re very proud to have been shortlisted for five awards in the 2019 UK Performance Marketing Awards. Now entering its 13th year, the Performance Marketing Awards aims to highlight the industry’s […]

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News

Client Success Story: APAC Expansion Provides Affiliate Growth for YOOX

By Rhiannon Farrar | February 24, 2019

Established in 2000, YOOX is the world’s leading online lifestyle store for fashion, design and art. Thanks to long-standing direct relationships with designers, manufacturers and official retailers worldwide, YOOX offers […]

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News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | February 12, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of consumers actively follow an online blogger or social influencer. 71% of […]

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Marketing Strategies

Client Success Story: Travel Insurance Direct

By Rhiannon Farrar | January 29, 2019

Travel Insurance Direct (TID) gives travellers the confidence to explore their world by taking care of the ‘what ifs’ of travel. At TID, they understand that life’s better when on […]

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