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Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | February 12, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of consumers actively follow an online blogger or social influencer. 71% of […]

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Marketing Strategies

Client Success Story: Travel Insurance Direct

By Rhiannon Farrar | January 29, 2019

Travel Insurance Direct (TID) gives travellers the confidence to explore their world by taking care of the ‘what ifs’ of travel. At TID, they understand that life’s better when on […]

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Insights

2018 Australian Boxing Day Data

By Rhiannon Farrar | January 23, 2019

Boxing Day in Australia is about eating too many leftovers; spending time at the beach with the family; the annual Boxing Day test match; and the biggest retail trading day […]

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Marketing Strategies

The Year of the Pig: How to Leverage Chinese New Year Sales

By Rhiannon Farrar | January 21, 2019

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

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Marketing Strategies

Client Success Story: Rakuten Marketing Boost Conversions for HP through Social Offering

By Rhiannon Farrar | January 13, 2019

“At HP we value our customers and constantly strive to drive better user experiences for them across all channels. Data is at the center of all our decisions. The Rakuten […]

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News

Thank You For Making Us the #1 Affiliate Network Again!

By Rakuten Marketing | January 7, 2019

We are honoured to have been voted the #1 affiliate network for the 8th consecutive year by our partners and peers in the industry. Our teams are dedicated to providing […]

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News

China’s New e-Commerce Law and What it Means for International Retailers

By Rhiannon Farrar | December 17, 2018

As of January 1st, 2019, China will implement a new e-commerce law further regulating the sale of products for international retailers. These new laws are set to strengthen protection for consumers […]

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News

2018 – A Year in Review

By Rhiannon Farrar | December 12, 2018

  Last Friday Rakuten Marketing Asia-Pacific held their annual boat party on Sydney Harbour, signifying the end of another year. In 2018, the world celebrated Beyoncé becoming the first African-American […]

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Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

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News

2018 Singles’ Day Data: Australian Retail Sales up 16%

By Rhiannon Farrar | November 13, 2018

Rakuten Marketing, has today released data showcasing how Australian consumers capitalised on the world’s leading retail event Singes’ Day. The Chinese mega event 11.11 hit a record RMB213.5billion (US$30.8 billion) […]

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