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News

2018 – A Year in Review

By Rhiannon Farrar | December 12, 2018

  Last Friday Rakuten Marketing Asia-Pacific held their annual boat party on Sydney Harbour, signifying the end of another year. In 2018, the world celebrated Beyoncé becoming the first African-American […]

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Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

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News

2018 Singles’ Day Data: Australian Retail Sales up 16%

By Rhiannon Farrar | November 13, 2018

Rakuten Marketing, has today released data showcasing how Australian consumers capitalised on the world’s leading retail event Singes’ Day. The Chinese mega event 11.11 hit a record RMB213.5billion (US$30.8 billion) […]

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Marketing Strategies

Last Minute Strategies for November Retail Success!

By Rhiannon Farrar | November 7, 2018

This Sunday sees the 2018 holiday retail season officially kick-off with the Chinese mega event Singles’ Day. This is followed closely by Australia’s largest retail event Click Frenzy on the […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Rhiannon Farrar | October 28, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day recently exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Marketing | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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Marketing Strategies

Client Success Story: Duomai Drives Over $3 Billion in Sales During Q4 2017

By Rhiannon Farrar | October 3, 2018

Duomai is one of the largest sub-networks in China, creating significant opportunties to drive sales for advertisers and revenue for publishers. Established in 2011, Duomai has over 100,00 publishers and […]

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News

New Report – The State of e-Commerce: Asia-Pacific

By Rhiannon Farrar | September 25, 2018

Rakuten Marketing has released their latest report The State of e-Commerce: Asia-Pacific. Launching last week at the 6th annual Symposium Sydney, the report examines consumer behaviours, preferences, interests and concerns […]

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Events

The 2018 Golden Link Awards APAC: And The Winners Are….

By Rhiannon Farrar | September 19, 2018

Yesterday Rakuten Marketing held the 3rd annual Golden Link Awards, Asia-Pacific, celebrating excellence and innovation in the performance marketing industry. Held in conjunction with Symposium Sydney at the Four Seasons, […]

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Events

Advertiser Spotlight: Boohoo, BoohooMAN and Nasty Gal

By Rhiannon Farrar | September 16, 2018

Rakuten Marketing Symposium Sydney is taking place this Wednesday September 19th and in the lead up to the event, we sat down with Platinum sponsor Boohoo, BoohooMAN and Nasty Gal […]

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