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Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

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Nissan and Booking.com amongst the first advertisers on Rakuten TV’s New AVOD Service in Europe
By Sarah Furbank | November 29, 2019

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

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The Unexpected Gift Shopper: How to Reach Global Consumers During Peak Season

By Anna Taylor | November 27, 2019

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

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Rakuten Marketing to Serve as Exclusive Ad-Seller for Rakuten TV’s New AVOD Service in Europe

By Lisa Bruecher | November 14, 2019

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Marketing will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]

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Singles’ Day Strategies for International Retailers
By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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Rakuten Marketing wins Best Affiliate Network at the IPMAs
By Sarah Furbank | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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Meet Rakuten Marketing at PI Live

By Anna Taylor | October 17, 2019

Next week, Rakuten Marketing will be returning as a premier sponsor of PI Live on the 23rd -24th October 2019. PI Live is a key event for the performance marketing industry. Held at Old […]

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Rakuten enters partnership with Positive Luxury

By Anna Taylor | October 16, 2019

Rakuten Europe are excited to launch a brand partnership with Positive Luxury – an award-winning community of brands and consumers that care about the future. With deep connections to the […]

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The 2019 State of e-Commerce, Asia-Pacific
By Rhiannon Farrar | October 13, 2019

We are excited to launch the second edition of their The State of e-Commerce, Asia-Pacific report, revealing some surprising insights into the region’s online purchasing habits. The 2019 report delves […]

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RevLifter Event: Black Friday – Now it’s Personal Highlights
By Anna Taylor | October 10, 2019

On the 24th of September, our Publisher Development Manager, Dhruve Patel, attended Revlifter’s first event focusing on how to personalise deals and incentives during peak period. In this blog post, Dhruve […]

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