Skip to content
Rakuten Marketing Blog
The Global Leader in Digital Marketing Insights
News

The Annual mThink Survey is Now Open!

By Jamie Rademacher | August 16, 2018

It’s officially mThink survey time! Last year, we were voted the #1 affiliate network for the 7th year in a row thanks to you, our advertisers, publishers and agencies. This […]

Read More
Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

Read More
News

Your Mobile SDK & App Tracking Questions, Answered

By Jamie Rademacher | August 14, 2018

Rakuten Marketing offers mobile app tracking capabilities allow advertisers to track mobile app installations and in-app conversions using our proprietary SDK or through third-party SDK platforms. We sat down with […]

Read More
News

Stuart Simms Appointed Rakuten Marketing CEO

By Alissa Nelson | August 9, 2018

Our most recent President, Stuart Simms, has now been appointed as the Rakuten Marketing Chief Executive Officer. We couldn’t be more ecstatic to be having such an innovative, thoughtful retail […]

Read More
Insights

Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Nelson | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

Read More
Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

Read More
Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

Read More
Events

Expert Insights from DealMaker New York

By Alissa Nelson | August 6, 2018

As an attendee of DealMaker New York, there was a lot of informative sessions packed into one very busy day. Between networking and attending hours-worth of industry insights, it’s difficult […]

Read More
Events

Experiences of a First-Time DealMaker Attendee

By Alissa Nelson | August 1, 2018

As a bit of a newer employee in not only my company but the marketing industry in general, I was nervous yet excited to attend my very first Rakuten Marketing […]

Read More
Insights

Video Content Marketing in 2018

By Sarah Nelmes | July 24, 2018

Video content is here to stay, and Sarah Nelmes of Rakuten Marketing takes an in-depth look at what that means for marketers both today and in the future. Video content […]

Read More