Skip to content
Rakuten Marketing Blog
The Global Leader in Digital Marketing Insights
Events

Affiliate Publisher Spotlight: Ebates

By Jamie Rademacher | June 19, 2018

This edition of Affiliate Publisher Spotlight features Ebates, a cashback publisher and sponsor for Rakuten Marketing DealMaker New York! Q: Tell a little bit about Ebates. A: Since our founding in […]

Read More
Events

Affiliate Publisher Spotlight: The Penny Hoarder

By Jamie Rademacher | June 18, 2018

This edition of Affiliate Publisher Spotlight features the Penny Hoarder, a personal finance website and sponsor for Rakuten Marketing DealMaker New York! Q: Tell us a little about The Penny […]

Read More
Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

Read More
Insights

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview

By Daniel James | June 14, 2018

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been […]

Read More
Insights

Rakuten Marketing Affiliate Publisher Spotlight: Yieldify

By Jamie Rademacher | June 13, 2018

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

Read More
Insights

Leveraging Marketing Data, Advertising Ecosystems, Marketing Tech, and More: Interview with Tony Zito

By Daniel James | June 12, 2018

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

Read More
Insights

Network Trends: Mother’s Day Insights for Dad’s and Grad’s Marketing Strategies

By Alissa Nelson | June 7, 2018

In this edition of Network Trends, we look at trends and successful marketing strategies from Mother’s Day to help prepare for the Dad’s and Grad’s selling season.

Read More
Marketing Strategies

The Problematic Awareness Gap Consumers Face in Loyalty Programs (And How to Fix It)

By Daniel James | June 6, 2018

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

Read More
Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Daniel James | May 31, 2018

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

Read More
Events

[Podcast] Interview with Rakuten Marketing President Stuart Simms at DealMaker Scottsdale

By Daniel James | May 30, 2018

In our latest Rakuten Marketing Radio marketing podcast episode, we sat down with Stuart Simms at DealMaker Scottsdale to discuss omnichannel marketing, consumer behavior, and more. 

Read More
Update Consent