Dynamic Commissioning, now officially out of Beta, allows advertisers to offer variable commissioning rates across a variety of data fields such as product category or customer status. We sat down […]

Few things in life are guaranteed to spark joy the way that Rakuten Optimism will this year. Bestselling author and tidying expert Marie Kondo will headline Optimism, which will be […]

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

Building a successful global business requires many of the traits needed to take on a Spartan Race: the grit to focus on long and short-term goals, determination to finish what […]

For all businesses, gaining quality leads that turn into lifetime customers is the most essential part of creating a successful business. Each type of business defines what a quality lead […]

Rakuten Marketing’s innovative marketing solutions continue to rack up high profile recognition within the digital marketing industry. Rakuten Marketing Account Manager Joseph Hazen was named to the shortlist for Best […]

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

It’s official –  the first-ever, industry-wide study on the US performance marketing industry with collaboration from 8 networks reveals that US spend on the channel in 2018 was over $6B. […]

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

Optimism will bring together 2,000+ of the sharpest minds in digital commerce for a day full of insightful presentations from industry leaders.