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Insights

Rakuten Marketing 2019 Influencer Marketing Global Survey

By Alissa Degreef | March 14, 2019

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

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Events

International Women’s Day: An Interview with Laurie Shakur

By Rakuten Marketing | March 8, 2019

On March 8th we celebrate International Women’s Day, a day to reflect on how far we have come and how far we still have to go in achieving gender equality. […]

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News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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Events

Spartan and Microsoft to Keynote at DealMaker Scottsdale 2019

By Alissa Degreef | February 6, 2019

Build resiliency by turning obstacles into opportunities! The keynote speakers for DealMaker Scottsdale have been announced and Rakuten Marketing brings Spartan and Microsoft to the stage. Spartan CEO, Joe De […]

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Marketing Strategies

Luxury Shoppers are Evolving, and Luxury Brands Must Evolve With Them

By Daniel James | January 29, 2019

Luxury shoppers are evolving, and luxury brands must evolve with them. As a new generation of shoppers (Gen Z) continues to shop luxury brands, and many global shoppers will look […]

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Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | January 23, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of U.S. consumers actively follow an online blogger or social influencer. 71% […]

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Insights

January 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data

By Daniel James | January 17, 2019

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

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Events

DealMaker Scottsdale 2019: Come for the Content, Stay for the Experience!

By Daniel James | January 14, 2019

Did you know the average temperature around the country in February is 44.6 degrees? The good news is that in Scottsdale, it’s 73 degrees! That’s just 28.4 of the reasons that you should […]

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News

Thank You For Making Us the #1 Affiliate Network Again!

By Rakuten Marketing | January 7, 2019

We are honored to have been voted the #1 affiliate network for the 8th consecutive year by our partners and peers in the industry. Our teams are dedicated to providing […]

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Insights

Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Daniel James | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

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