Building successful partnerships includes developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

Ayanna Howard, this year’s DealMaker New York keynote speaker, has had a remarkable career in robotics to date. Professor Howard began as a senior robotics researcher at NASA’s Jet Propulsion […]

The 2019 Rakuten Marketing DealMaker Scottsdale event featured Microsoft’s US Affiliate Marketing Lead, Juan Zabisky, as one of the keynote speakers. His presentation was full of insights on how to […]

With Mother’s Day over, Father’s Day and Back-to-School are right around the corner! Check out our 2019 back-to-school infographic providing tips on how to maximize sales during the back-to-school season, which […]

Recently at DealMaker Scottsdale, our attendees had the privilege of listening to two very intelligent, influential leaders; Spartan’s CEO and founder, Joe De Sena, and CMO, Carola Jain. For the […]

We are honored to announce the 2019 Golden Link Award finalists! A big congratulations to everyone nominated! The ceremony will take place on June 11th in the ballroom at the […]

This edition of Affiliate Advertiser Spotlight features Function of Beauty, an innovative beauty brand that understands the importance of personalization. Rakuten Marketing highlights one of its affiliate advertiser clients, Function […]