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Marketing Strategies

How to Better Execute Cross-channel Strategies

By Katie England | November 12, 2019

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 […]

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Insights

Capitalizing on the Singles’ Day Surge

By Matt Lindner | November 7, 2019

The first major online shopping day of the 2019 holiday season is on Monday. November 11 is Veterans’ Day in the US. It’s also Singles’ Day, an online sales holiday […]

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Insights

Consumer Survey Report: Unwrapping the Holiday Shopper 2019

By Alissa Degreef | November 6, 2019

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

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Marketing Strategies

How to Build and Maintain Stronger Affiliate Marketing Partnerships in the Credit Card Space

By Matt Lindner | October 24, 2019

Brooke Ray, Director of Partnerships at Rakuten Marketing, recently moderated a panel at CardCon in Washington, DC with four experts on affiliate marketing in the credit card space on how […]

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News

Rakuten Marketing Wins Best Affiliate Network at IPMAs

By Rakuten Marketing | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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Events

Your Guide to Rakuten Optimism 2019

By Matt Lindner | October 22, 2019

At long last, Optimism 2019 has arrived. Right now, you’re either in San Francisco for the event, on your way, or wishing you were one of the 2,500 professionals who […]

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Events

Last Chance to Register for Rakuten Optimism 2019

By Matt Lindner | October 21, 2019

Have you registered for Rakuten Optimism 2019? If you answered no to that question, well, the good news is there’s still time to book your flight and make your way […]

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Insights

Reach More Consumers in a Growing Market: 2019 State of e-Commerce Asia-Pacific Report

By Matt Lindner | October 17, 2019

With consumers in the Asia-Pacific region, or APAC, shopping more online due to an increased appetite for international brands, US businesses should expand their marketing strategies to reach more consumers […]

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Marketing Strategies

Unique Publisher Models and their Affiliate Partnerships

By Katie England | October 15, 2019

Historically there were three types of publishers in affiliate marketing: coupon, cashback and content. However, as the affiliate landscape evolves so have the types of partners out there that can […]

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Marketing Strategies

Tips for Getting More Digital Treats than Tricks this Halloween

By Matt Lindner | October 10, 2019

The start of October brings with it the countdown to Halloween and with it, one last major holiday for retailers to capitalize on before shopping for Christmas and Hanukkah gifts […]

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