Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

On March 8th we celebrate International Women’s Day, a day to reflect on how far we have come and how far we still have to go in achieving gender equality. […]

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

Build resiliency by turning obstacles into opportunities! The keynote speakers for DealMaker Scottsdale have been announced and Rakuten Marketing brings Spartan and Microsoft to the stage. Spartan CEO, Joe De […]

Luxury shoppers are evolving, and luxury brands must evolve with them. As a new generation of shoppers (Gen Z) continues to shop luxury brands, and many global shoppers will look […]

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of U.S. consumers actively follow an online blogger or social influencer. 71% […]

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

Did you know the average temperature around the country in February is 44.6 degrees? The good news is that in Scottsdale, it’s 73 degrees! That’s just 28.4 of the reasons that you should […]

We are honored to have been voted the #1 affiliate network for the 8th consecutive year by our partners and peers in the industry. Our teams are dedicated to providing […]

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]