Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 […]

The first major online shopping day of the 2019 holiday season is on Monday. November 11 is Veterans’ Day in the US. It’s also Singles’ Day, an online sales holiday […]

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

Brooke Ray, Director of Partnerships at Rakuten Marketing, recently moderated a panel at CardCon in Washington, DC with four experts on affiliate marketing in the credit card space on how […]

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

At long last, Optimism 2019 has arrived. Right now, you’re either in San Francisco for the event, on your way, or wishing you were one of the 2,500 professionals who […]

Have you registered for Rakuten Optimism 2019? If you answered no to that question, well, the good news is there’s still time to book your flight and make your way […]

With consumers in the Asia-Pacific region, or APAC, shopping more online due to an increased appetite for international brands, US businesses should expand their marketing strategies to reach more consumers […]

Historically there were three types of publishers in affiliate marketing: coupon, cashback and content. However, as the affiliate landscape evolves so have the types of partners out there that can […]

The start of October brings with it the countdown to Halloween and with it, one last major holiday for retailers to capitalize on before shopping for Christmas and Hanukkah gifts […]