This edition of Affiliate Publisher Spotlight features RevTrax, a marketing technology solution and sponsor for Rakuten Marketing DealMaker New York! Q: Tell us a little about RevTrax. A: RevTrax is […]

This edition of Affiliate Publisher Spotlight features Ebates, a cashback publisher and sponsor for Rakuten Marketing DealMaker New York! Q: Tell a little bit about Ebates. A: Since our founding in […]

This edition of Affiliate Publisher Spotlight features the Penny Hoarder, a personal finance website and sponsor for Rakuten Marketing DealMaker New York! Q: Tell us a little about The Penny […]

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been […]

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

In this edition of Network Trends, we look at trends and successful marketing strategies from Mother’s Day to help prepare for the Dad’s and Grad’s selling season.

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]