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Insights

Countdown to Prime Day: How to Capitalize on Increased Shopper Interest

By Matt Lindner | July 10, 2019

Prime Day is Prime Time – and not just for Amazon. As the countdown to the Amazon-made holiday begins, we’ve outlined ways brands can capitalize on increased shopper interest during Prime […]

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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Marketing Strategies

Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon’s Prime Day

By Daniel James | July 5, 2017

Amazon’s Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers – if they know what will work and what won’t. […]

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Marketing Strategies

Prime Opportunity: How to Beat Amazon on Prime Day 2016

By Daniel James | July 5, 2016

Last year, Amazon’s Prime Day gathered a lot of attention, plenty of flak from customers, and a ton of sales. On July 12, Prime Day will return, and customers will […]

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Insights

4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Marketing | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Insights

Holiday Report 2016: Results Leading Up to Black Friday (Singles’ Day/Veteran’s Day)

By Daniel James | November 23, 2016

In the first part of the 2016 Holiday Report, we took a look at how advertisers and publishers who participated in pre-Black Friday sales and events performed compared to those […]

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