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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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Insights

January 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data

By Daniel James | January 17, 2019

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

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Insights

Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Daniel James | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

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Events

Digital Marketing Challenges, Brand Awareness and Authenticity: Interview with CEO & Founder of Spartan

By Alissa Degreef | September 20, 2018

At the Rakuten Marketing Experience event, we were able to interview CEO and Founder of Spartan, Joe De Sena. With his company Spartan, Joe has vast expertise with increasing brand […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Alissa Degreef | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Events

[Keynote Recap] eMarketer’s Geoffrey Ramsey on the Current and Future State of Digital Marketing

By Daniel James | February 8, 2018

Geoffrey Ramsey, this year’s keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search, and Publishers

By Rakuten Marketing | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Events

10 Reasons to Attend DealMaker Scottsdale 2020

By Krystyna Lijek | January 13, 2020

DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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