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Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Daniel James | May 31, 2018

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

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News

Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Alissa Degreef | May 24, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Alissa Degreef | April 3, 2018

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

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Insights

GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

By Daniel James | April 3, 2018

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]

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News

The GDPR FAQs

By Alissa Degreef | March 16, 2018

The GDPR is no joke, yet there are still so many people that still don’t fully understand it. So, we have put together a list of the most asked questions […]

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Alissa Degreef | March 14, 2018

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!

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Insights

How Cross-Channel Marketing Strategies Increase Digital Performance

By Alissa Degreef | April 17, 2019

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

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News

Attention Affiliate Marketers: Everything You Need to Know About Apple ITP 2.0

By Daniel James | October 4, 2018

On September 17, 2018, Apple released the 2.0 version of its Intelligent Tracking Prevention (ITP) as part of the new iOS 12 and macOS Mojave, bringing with it new challenges […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Alissa Degreef | May 2, 2018

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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