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Marketing Strategies

Customer Acquisition Tips Just in Time for the Holidays

By Caroline Cathey | September 11, 2019

Acquisition is a key step in the cyclical process of long-term engagement with your customers. Here are some customer acquisition tips that are aimed to help brands increase success for […]

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Insights

Four Marketing Insights to Prepare for the 2019 Holiday Season

By Matt Lindner | September 10, 2019

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

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Marketing Strategies

How Affiliate Marketers Can Prepare for a Successful Holiday Season

By Leah Obrentz | September 5, 2019

With the holidays quickly approaching, now is the time to get your affiliate marketing program refreshed and prepared for the craziness of Cyber Week – or more accurately, Cyber Month. […]

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News

How to Promote In-store Pickup this Holiday Season

By Matt Lindner | September 4, 2019

People are getting used to not having to wait in order to get what they want. One way they’re shortening the amount of time they have to wait to get […]

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News

Tax free holidays can help retailers reach more back-to-school shoppers

By Matt Lindner | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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Marketing Strategies

5 Marketable December Holidays You May Not Know About

By Alissa Degreef | December 6, 2018

Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]

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Marketing Strategies

10 Holiday Marketing Strategies to Win Over Late Holiday Shoppers

By Daniel James | November 26, 2018

[Note: this blog was originally published in December 2017.] Time is running out – and not just for holiday shoppers who have waited until December to finish up their holiday […]

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Insights

6 Holiday Shopping Predictions from Around the Web

By Daniel James | November 6, 2018

Halloween is officially over, which means two things: first, we can’t make fun of way-too-early Christmas decorations showing up in department stores. Second, we can officially pivot to the holiday […]

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News

Navigating the 2018 Holiday Consumer Shopping Calendar

By Rakuten Marketing | October 29, 2018

Through global consumer surveys and internal data collected from our Search, Affiliate and Display channels, Rakuten Marketing has developed a holiday infographic roadmap. This infographic revealed some of the trends […]

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Marketing Strategies

6 Holiday Marketing Tips to Maximizing a Small Holiday Budget

By Rakuten Marketing | October 22, 2018

Whether your holiday budget is big or small, it’s important to capitalize on the potential success one can have from search marketing in Q4. Typically, advertisers invest the most into […]

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