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Publisher Spotlight: Promocodes.com

By Jamie Rademacher | May 18, 2018

Q: Tell us a little about Promocodes.com. A: Promocodes.com (SID: 2175421) is a leading consumer savings resource for online shoppers and is committed to providing accurate and up-to-the-minute deal information. Every coupon code […]

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Marketing Strategies

3 Back to School 2017 Trends for Marketers to Leverage in 2018

By Daniel James | May 15, 2018

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]

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Insights

Infographic: It’s Time To Start Thinking About Back-To-School

By Jamie Rademacher | May 14, 2018

The back-to-school shopping season is right around the corner! it’s important to be prepared for when shoppers begin to research and purchase their back-to-school needs. Take a look at the […]

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Insights

Casual Friday: Back to School Movies That Teach Us About Back to School Marketing

By Daniel James | May 11, 2018

What’s the best back to school movie out there? We attempt to settle the debate by looking at what these movies teach us about back to school marketing.

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Marketing Strategies

Universal App Campaign Increases App Downloads

By Fernanda Jackson | May 4, 2018

The Challenge Every wedding requires a long list of to-do items with a lot of things that need to be done on-the-go. To help brides-to-be manage this, one wedding vertical […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Alissa Nelson | May 2, 2018

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

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News

FTC Guidelines Around Disclosures

By Michael Swensen | April 17, 2018

FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Daniel James | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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Events

Nominations For The 2018 Golden Link Awards Are Now Open!

By Jamie Rademacher | April 12, 2018

It’s that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing! The Rakuten Marketing Golden […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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