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Webinar: Placements Marketplace

By Rakuten Marketing | June 20, 2019

Join Rakuten Marketing on Wednesday, June 26th at 10:00am ET/2:00pm GMT and at 4:00pm ET/ 8:00pm GMT for a 30-minute webinar featuring a guided tour of our Placements Marketplace. Placements […]

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Events

The 2019 Rakuten Marketing Golden Link Award Winners

By Rakuten Marketing | June 19, 2019

The 17th annual Golden Link Awards were held on Tuesday, June 11th in Brooklyn. The evening brought together some of the best in the performance marketing industry to celebrate innovation, […]

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News

The Importance of a Fully Optimized Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships includes developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Insights

For Every Type of Dad, There’s a Father’s Day Product and Strategy to Match

By Alissa Degreef | June 6, 2019

This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]

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Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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News

What We Want Our Brands to Know About Apple’s ITP 2.2

By Rakuten Marketing | May 31, 2019

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

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Events

Ayanna Howard, Roboticist Extraordinaire, Will Keynote DealMaker New York 2019!

By Rakuten Marketing | May 29, 2019

Ayanna Howard, this year’s DealMaker New York keynote speaker, has had a remarkable career in robotics to date. Professor Howard began as a senior robotics researcher at NASA’s Jet Propulsion […]

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Events

Video: Rakuten Marketing’s 2019 DealMaker Scottsdale Microsoft Keynote

By Alissa Degreef | May 23, 2019

The 2019 Rakuten Marketing DealMaker Scottsdale event featured Microsoft’s US Affiliate Marketing Lead, Juan Zabisky, as one of the keynote speakers. His presentation was full of insights on how to […]

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Marketing Strategies

Tips to Making the Most out of Back-to-School Marketing Efforts: Infographic

By Alissa Degreef | May 21, 2019

With Mother’s Day over, Father’s Day and Back-to-School are right around the corner! Check out our 2019 back-to-school infographic providing tips on how to maximize sales during the back-to-school season, which […]

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Events

Videos: Rakuten Marketing’s 2019 DealMaker Scottsdale Spartan Keynotes

By Alissa Degreef | May 17, 2019

Recently at DealMaker Scottsdale, our attendees had the privilege of listening to two very intelligent, influential leaders; Spartan’s CEO and founder, Joe De Sena, and CMO, Carola Jain. For the […]

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