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Holiday Infographic: Navigating the 2018 Holiday Roadmap

 

By Alissa Nelson | October 10, 2018

Brands’ holiday marketing strategies should be well on their way since there are many consumers who have already begun their shopping! Beginning with Halloween, we want to equip brands with […]

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Publisher Spotlight: Hinted

By Jamie Rademacher | September 28, 2018

Q: Tell is a little about Hinted. A: Hinted (SID: 3388553) is a social shopping platform and app where users collect, discover and shop for what they want from curated […]

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Unwrapping the Holiday Shopper

By Jamie Rademacher | September 19, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

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Trick-or-Treat! Halloween 2018 Shopping Trends for Digital Marketers

By Sarah Nelmes | September 5, 2018

Trick-or-treat! It’s that time of year, get ready for pumpkin spice everything. As the masses stock up on fall scented candles while consuming copious amounts of candy corn, it’s time […]

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[Podcast] Online Shopping Apparel Industry, Global Reach & Customer Experience: Interview with Stylight

By Alissa Nelson | August 29, 2018

“When you’re generating content, you have to be as authentic as possible and you have to develop your own voice…and that’s something Stylight definitely does.” DealMaker New York is an […]

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Effective Data Strategies, Data-Centric Tips, Improving Consumer Relationships and More: Interview with DMA’s Neil O’Keefe

By Alissa Nelson | August 23, 2018

Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing industry. Through his executive positions, Neil has gained expertise in knowing how companies […]

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[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal

By Daniel James | August 22, 2018

“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]

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Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Nelson | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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Insights

Video Content Marketing in 2018

By Sarah Nelmes | July 24, 2018

Video content is here to stay, and Sarah Nelmes of Rakuten Marketing takes an in-depth look at what that means for marketers both today and in the future. Video content […]

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