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Ask the Expert: Data-Driven Campaign Optimization

By Rakuten Marketing | August 20, 2019

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

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High School and College Back-to-School Shopper Profiles

By Alissa Degreef | August 5, 2019

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

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Countdown to Prime Day: How to Capitalize on Increased Shopper Interest

By Matt Lindner | July 10, 2019

Prime Day is Prime Time – and not just for Amazon. As the countdown to the Amazon-made holiday begins, we’ve outlined ways brands can capitalize on increased shopper interest during Prime […]

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For Every Type of Dad, There’s a Father’s Day Product and Strategy to Match

By Alissa Degreef | June 6, 2019

This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]

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Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Marketing | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

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How Cross-Channel Marketing Strategies Increase Digital Performance

By Alissa Degreef | April 17, 2019

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

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Rakuten Marketing 2019 Influencer Marketing Global Survey

By Alissa Degreef | March 14, 2019

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

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Insights

January 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data

By Daniel James | January 17, 2019

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

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Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Daniel James | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

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