Skip to content
Rakuten Marketing Blog
Insights
Insights

For Every Type of Dad, There’s a Father’s Day Product and Strategy to Match

By Alissa Degreef | June 6, 2019

This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]

Read More
Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

Read More
Insights

4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Marketing | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

Read More
Insights

How Cross-Channel Marketing Strategies Increase Digital Performance

By Alissa Degreef | April 17, 2019

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

Read More
Insights

Rakuten Marketing 2019 Influencer Marketing Global Survey

By Alissa Degreef | March 14, 2019

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

Read More
Insights

January 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data

By Daniel James | January 17, 2019

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

Read More
Insights

Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Daniel James | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

Read More
Insights

Soundbars, iPads, and Cowboys, Oh My! 5 Most Popular Singles’ Day Products in the US

By Daniel James | November 16, 2018

5 Most Popular Singles’ Day Products Singles’ Day is all about treating yourself, and US shoppers made sure to do so this past Singles’ Day with clothes, electronics, and video […]

Read More
Insights

6 Holiday Shopping Predictions from Around the Web

By Daniel James | November 6, 2018

Halloween is officially over, which means two things: first, we can’t make fun of way-too-early Christmas decorations showing up in department stores. Second, we can officially pivot to the holiday […]

Read More
Insights

Singles’ Day 2018: Everything US Marketers Need to Know

By Sarah Nelmes | November 2, 2018

Singles’ Day 2018 Donna Meagle knows how to live the high life in Parks & Recreation when she and Tom Haverford plan their epic annual Treat Yo’ Self shopping excursion. […]

Read More