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Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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The Role of Compliance for Financial Services

By Jamie Rademacher | December 5, 2019

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

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Gearing Up for Travel Deal Tuesday

By Matt Lindner | November 26, 2019

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

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Capitalizing on the Singles’ Day Surge

By Matt Lindner | November 7, 2019

The first major online shopping day of the 2019 holiday season is on Monday. November 11 is Veterans’ Day in the US. It’s also Singles’ Day, an online sales holiday […]

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Consumer Survey Report: Unwrapping the Holiday Shopper 2019

By Alissa Degreef | November 6, 2019

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

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Insights

Reach More Consumers in a Growing Market: 2019 State of e-Commerce Asia-Pacific Report

By Matt Lindner | October 17, 2019

With consumers in the Asia-Pacific region, or APAC, shopping more online due to an increased appetite for international brands, US businesses should expand their marketing strategies to reach more consumers […]

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Insights

Four Marketing Insights to Prepare for the 2019 Holiday Season

By Matt Lindner | September 10, 2019

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

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Insights

Ask the Expert: Data-Driven Campaign Optimization

By Rakuten Marketing | August 20, 2019

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

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Insights

High School and College Back-to-School Shopper Profiles

By Alissa Degreef | August 5, 2019

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

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Insights

Countdown to Prime Day: How to Capitalize on Increased Shopper Interest

By Matt Lindner | July 10, 2019

Prime Day is Prime Time – and not just for Amazon. As the countdown to the Amazon-made holiday begins, we’ve outlined ways brands can capitalize on increased shopper interest during Prime […]

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