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Effective Data Strategies, Data-Centric Tips, Improving Consumer Relationships and More: Interview with DMA’s Neil O’Keefe

By Alissa Degreef | August 23, 2018

Effective data strategies are a critical part in truly understanding consumer shopping behavior. Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing […]

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[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal

By Daniel James | August 22, 2018

“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]

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Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Degreef | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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Video Content Marketing in 2018

By Sarah Nelmes | July 24, 2018

Video content is here to stay, and Sarah Nelmes of Rakuten Marketing takes an in-depth look at what that means for marketers both today and in the future. Video content […]

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9 Most-Discussed Influencer Marketing Trends in 2018 (and What They Mean Going Forward)

By Daniel James | July 9, 2018

9 Influencer Marketing Trends Every Marketer Needs to Know in 2018 (and Beyond) The discussion around influencer marketing trends is as wide as it is deep, and with good reason. […]

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[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview

By Daniel James | June 14, 2018

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been […]

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Rakuten Marketing Affiliate Publisher Spotlight: Yieldify

By Jamie Rademacher | June 13, 2018

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

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Leveraging Marketing Data, Advertising Ecosystems, Marketing Tech, and More: Interview with Tony Zito

By Daniel James | June 12, 2018

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

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