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[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview

By Daniel James | June 14, 2018

AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been […]

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Rakuten Marketing Affiliate Publisher Spotlight: Yieldify

By Jamie Rademacher | June 13, 2018

Affiliate Publisher Spotlight: Yieldify Q: Tell us a little about Yieldify. A: Yieldify makes it easy for ecommerce businesses to deliver customer journeys that convert, through a combination of smart […]

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Leveraging Marketing Data, Advertising Ecosystems, Marketing Tech, and More: Interview with Tony Zito

By Daniel James | June 12, 2018

Interview with Tony Zito, Rakuten Marketing CEO In October 2017 Rakuten Marketing hosted Experience 2017 in New York City, an event aimed at empowering, inspiring, and educating digital marketers. We had […]

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Network Trends: Mother’s Day Insights for Dad’s and Grad’s Marketing Strategies

By Alissa Degreef | June 7, 2018

In this edition of Network Trends, we look at trends and successful marketing strategies from Mother’s Day to help prepare for the Dad’s and Grad’s selling season.

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[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Daniel James | May 31, 2018

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

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Infographic: It’s Time To Start Thinking About Back-To-School

By Jamie Rademacher | May 14, 2018

The back-to-school shopping season is right around the corner! it’s important to be prepared for when shoppers begin to research and purchase their back-to-school needs. Take a look at the […]

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Casual Friday: Back to School Movies That Teach Us About Back to School Marketing

By Daniel James | May 11, 2018

What’s the best back to school movie out there? We attempt to settle the debate by looking at what these movies teach us about back to school marketing.

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Whitepaper: Consent Based Digital Advertising

By Alissa Degreef | May 2, 2018

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

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Whitepaper: Defining the GDPR Impact on Digital Advertising

By Alissa Degreef | April 3, 2018

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

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