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Myth Busting; The Death of the Marketing All-Rounder

By Rakuten Marketing | April 3, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life […]

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[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

By Daniel James | April 2, 2018

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we’re sharing these interviews in our latest series on the Rakuten Marketing Radio […]

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Assessing Attribution in AdWords

By Yuly Gonzalez | March 29, 2018

Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.

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Defining Consent in a Post-GDPR World and Why You Should Use It

By Alissa Degreef | March 14, 2018

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!

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What Marketers Want: Five Strategic Opportunities for 2018

By Jamie Rademacher | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and challenges for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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How Valentine’s Day Stole the Hearts of Many

By Alissa Degreef | February 23, 2018

Consumers of all kinds celebrated this Valentine’s Day in multiple ways! 

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7 Takeaways from the Holiday Shopping Period

By Alissa Degreef | January 10, 2018

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.

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Insights

[Podcast] Video Content Marketing & Influencers in 2018

By Daniel James | January 3, 2018

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed […]

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2017 Holiday Marketing Report: The Gift of Insight

By Rakuten Marketing | December 13, 2017

Transform your holiday marketing campaigns with our 2017 Holiday Report!

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Insights

Holiday Infographic: Thanksgiving Through Cyber Monday Insights

By Alissa Degreef | December 7, 2017

See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!

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