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Casual Friday: Back to School Movies That Teach Us About Back to School Marketing

By Daniel James | May 11, 2018

What’s the best back to school movie out there? We attempt to settle the debate by looking at what these movies teach us about back to school marketing.

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Whitepaper: Consent Based Digital Advertising

By Alissa Degreef | May 2, 2018

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance. In a continuing effort to […]

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Whitepaper: Defining the GDPR Impact on Digital Advertising

By Alissa Degreef | April 3, 2018

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

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GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

By Daniel James | April 3, 2018

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]

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Myth Busting; The Death of the Marketing All-Rounder

By Rakuten Marketing | April 3, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life […]

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[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

By Daniel James | April 2, 2018

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we’re sharing these interviews in our latest series on the Rakuten Marketing Radio […]

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Assessing Attribution in AdWords

By Yuly Gonzalez | March 29, 2018

Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.

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Defining Consent in a Post-GDPR World and Why You Should Use It

By Alissa Degreef | March 14, 2018

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!

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What Marketers Want: Five Strategic Opportunities for 2018

By Jamie Rademacher | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and challenges for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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How Valentine’s Day Stole the Hearts of Many

By Alissa Degreef | February 23, 2018

Consumers of all kinds celebrated this Valentine’s Day in multiple ways! 

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