Insights
74 posts in 'Insights'
May 13, 2022
Insights Transforming Compliance for Financial Services
With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
May 6, 2022
Insights Affiliate Trends for Summer – From Graduation to Back-to-School
Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.
April 13, 2022
Insights Growing a Financial Affiliate Marketing Program with Peace of Mind
As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
April 13, 2022
Insights Rakuten Advertising Launches Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
March 18, 2022
Insights Publisher Spotlight: Carrot
Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]
February 25, 2022
Insights Publisher Spotlight: Ziff Media Group
Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
January 21, 2022
Insights Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels
The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.
December 16, 2021
Insights 2021 Holiday Shopping and Cyber Week Highlights
Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.
December 2, 2021
Insights New and Diverse Publisher Models for 2022
New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.
November 9, 2021
Insights Travelers Plan to Spend More and Travel Farther in 2022.
After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.
September 15, 2021
Insights Building High-Performance Affiliate Marketing Programs
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.
August 23, 2021
Insights How to Increase Brand Loyalty with Travelers in 2021
As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021.