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Holiday Infographic: Empowering Marketers with the Gifts of Insight

By Alissa Degreef | November 2, 2017

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!

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3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

By Daniel James | October 26, 2017

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on […]

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Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

By Daniel James | October 12, 2017

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences – from how to understand them to what their behaviors can tell you about them and your […]

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5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

By Daniel James | October 11, 2017

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC […]

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Influencer Marketing Matures with More Serious Affiliate Contracts

By Daniel James | October 4, 2017

Influencer marketing is here to stay – and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and […]

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7 Holiday Shopper Trends & Behaviors to Kick Off the 2017 Holiday Season

By Daniel James | September 25, 2017

Get your holiday marketing strategies off the ground with 7 of the latest holiday marketing trends!

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2017 Halloween Shopper Trends and Marketing Strategies

By Daniel James | September 13, 2017

Halloween is coming up quickly, and it’s sandwiched between two major marketing periods – back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap […]

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Case Study: Luxury Brand Shopping During the Q4/Holiday Season

By Daniel James | August 31, 2017

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of […]

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[Podcast] Creating Micro-Moments Through Influencer Marketing

By Daniel James | August 29, 2017

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question – and show how influencers are critical in creating them.

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Influencers’ Strong Connection to Followers Shows New Advertiser Benefits

By Daniel James | August 14, 2017

Influencers’ ability to connect with customers is huge – and extremely beneficial to brands. As the “Year of the Influencer” continues, experts are studying the effects that influencers have had […]

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