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2017 Shopper Profiles: Four Shopper Types You Should Be Targeting

By Jamie Rademacher | February 23, 2017

We’re excited to release the latest Rakuten Marketing Insights report that highlights the global shopping behaviors that will drive fashion, luxury, beauty and travel purchases over the next year: the […]

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Insights

“A Deal Just for You”: Personalization Marketing With Affiliate Coupon

By Daniel James | February 20, 2017

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in […]

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Insights

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

By Daniel James | February 9, 2017

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better […]

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Insights

Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

By Daniel James | February 8, 2017

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why […]

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Insights

Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

By Daniel James | January 31, 2017

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she […]

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Insights

Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Daniel James | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Daniel James | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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Insights

Case Study: Late Holiday Shoppers – Everything You Need to Know for Late-Season Success

By Daniel James | December 1, 2016

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday […]

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Insights

Thanksgiving and Black Friday Recap: Holiday Spending is Up

By Jill Wahlen | November 29, 2016

Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here […]

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Insights

Using Data to Understand the True Value of Coupon Sites

By Jamie Rademacher | November 28, 2016

Affiliate Myth Buster: Using Data to Understand the True Value of Coupon Publishers Whether they’ve received a code via email or found it on a coupon site, online shoppers are now […]

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