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Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

By Daniel James | January 31, 2017

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she […]

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Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Daniel James | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Daniel James | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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Case Study: Late Holiday Shoppers – Everything You Need to Know for Late-Season Success

By Daniel James | December 1, 2016

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday […]

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Thanksgiving and Black Friday Recap: Holiday Spending is Up

By Jill Wahlen | November 29, 2016

Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here […]

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Using Data to Understand the True Value of Coupon Sites

By Jamie Rademacher | November 28, 2016

Affiliate Myth Buster: Using Data to Understand the True Value of Coupon Publishers Whether they’ve received a code via email or found it on a coupon site, online shoppers are now […]

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Holiday Report 2016: Results Leading Up to Black Friday (Singles’ Day/Veteran’s Day)

By Daniel James | November 23, 2016

In the first part of the 2016 Holiday Report, we took a look at how advertisers and publishers who participated in pre-Black Friday sales and events performed compared to those […]

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The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

By Daniel James | November 9, 2016

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags […]

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[Infographic] 2016 State of Affiliate Email Marketing

By Daniel James | November 4, 2016

With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible – including communication. The infographic below details everything advertisers and publishers need […]

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Insights

Secrets To Singles’ Day: What it is, Who’s Participating, & How to Boost Your Sales During This New Holiday

By Daniel James | October 27, 2016

Singles’ Day is the biggest single shopping day in the world, eclipsing Black Friday and Cyber Monday globally. We spoke with the experts at Dealmoon (SID: 1851970) who brought this […]

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