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RetailMeNot: 5 Expert Insights for Winning Holiday Deals

By Daniel James | October 5, 2016

Ready for the holidays? We sat down with RetailMeNot to get their expert insights on how the holidays have changed, what to expect this year, and how advertisers can build […]

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Insights

Will 2017 be the Year for Augmented & Virtual Reality Marketing?

By Daniel James | September 29, 2016

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom […]

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Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Daniel James | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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Insights

Industry Insights: How Influencer Marketing Won the Gold During the Olympics

By Daniel James | September 1, 2016

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

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Insights

Publisher Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Daniel James | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this publisher edition of […]

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Insights

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Daniel James | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

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Insights

Casual Friday: How Businesses are Using Pokemon Go for Marketing

By Daniel James | August 19, 2016

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of […]

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Insights

Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

By Daniel James | August 18, 2016

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

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Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Daniel James | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

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Insights

Infographic: Q2 Momentum Data Insights

By Krystyna Lijek | August 4, 2016

A full breakdown of our Affiliate Network, Display, and Search channels can be found below.

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