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Marketing Strategies
Marketing Strategies

Unique Publisher Models and their Affiliate Partnerships

By Katie England | October 15, 2019

Historically there were three types of publishers in affiliate marketing: coupon, cashback and content. However, as the affiliate landscape evolves so have the types of partners out there that can […]

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Marketing Strategies

Tips for Getting More Digital Treats than Tricks this Halloween

By Matt Lindner | October 10, 2019

The start of October brings with it the countdown to Halloween and with it, one last major holiday for retailers to capitalize on before shopping for Christmas and Hanukkah gifts […]

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Marketing Strategies

2019 Holiday Infographic: Navigating the Holiday Roadmap

By Alissa Degreef | October 9, 2019

To increase performance during the most anticipated shopping season of the year, it’s important to utilize data-driven insights to prep your holiday marketing strategies. In this 2019 holiday infographic, brands […]

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Marketing Strategies

How to Fine-tune Holiday Search Strategies to Fuel Store Traffic During the Holidays

By Claire Sheils | October 7, 2019

More online shoppers are picking up online orders in store, creating a major advantage for brands with physical locations heading into the busy 2019 holiday shopping season. Brands can utilize […]

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Marketing Strategies

Pub Season: “Hunting” New Publishers to Grow Your Affiliate Program

By Katie England | October 3, 2019

Fall has at long last arrived. Decor has swapped out in shops, pumpkin spice has taken over menus, and everyone is talking about football. What you might not know is […]

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Marketing Strategies

How to Plan a Successful Holiday Search Strategy

By Lauren Bennett | October 2, 2019

The holiday season is a crucial one for search marketers regardless of which products you are promoting. Shopper interest is at its peak and traffic is spiking, and because of […]

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Marketing Strategies

How to Tell the Best Stories During the Holiday Shopping Season

By Matt Lindner | September 30, 2019

Digital marketers need to be thinking about the types of stories they want bloggers to tell about their products in order to set themselves up for holiday sales success. According […]

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Marketing Strategies

How Direct-to-Consumer Brands Can Grow Sales with Affiliate Marketing

By Matt Lindner | September 24, 2019

Effective marketing strategies can help direct-to-consumer (D2C) brands stand out from their peers in a market that is becoming saturated with competitors. This post covers how direct-to-consumer brands can grow […]

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Marketing Strategies

Customer Acquisition Tips Just in Time for the Holidays

By Caroline Cathey | September 11, 2019

Acquisition is a key step in the cyclical process of long-term engagement with your customers. Here are some customer acquisition tips that are aimed to help brands increase success for […]

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Marketing Strategies

How Affiliate Marketers Can Prepare for a Successful Holiday Season

By Leah Obrentz | September 5, 2019

With the holidays quickly approaching, now is the time to get your affiliate marketing program refreshed and prepared for the craziness of Cyber Week – or more accurately, Cyber Month. […]

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