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Marketing Strategies
Marketing Strategies

Provide Affinity for Your Customers and Wield Loyalty for Your Brand

By Alissa Nelson | October 10, 2018

In developing and creating a brand for your company, there are many steps one should take. Careful consideration around what you want your brand to be, say and represent and […]

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Marketing Strategies

[Holiday Webinar] Creating the Complete Holiday Customer Experience

By Daniel James | October 3, 2018

Today’s holiday shopper wants it all. They want the right deals delivered at the right time and in the right channels. They want to have their products delivered on time. […]

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Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Nelson | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

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Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

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Marketing Strategies

[Keynote Recap] Maritz’s Chief Behavioral Officer, Charlotte Blank, Speaks to the Science of People

By Alissa Nelson | July 2, 2018

“Consumer desires may seem irrational but it’s because the way humans think is a bit irrational,” was a comment from Charlotte Blank, Chief Behavioral Officer of Maritz, that instantly caught […]

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Marketing Strategies

The Problematic Awareness Gap Consumers Face in Loyalty Programs (And How to Fix It)

By Daniel James | June 6, 2018

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

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Marketing Strategies

3 Back to School 2017 Trends for Marketers to Leverage in 2018

By Daniel James | May 15, 2018

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]

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Marketing Strategies

Universal App Campaign Increases App Downloads

By Fernanda Jackson | May 4, 2018

The Challenge Every wedding requires a long list of to-do items with a lot of things that need to be done on-the-go. To help brides-to-be manage this, one wedding vertical […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Daniel James | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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