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Marketing Strategies
Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

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Marketing Strategies

[Keynote Recap] Maritz’s Chief Behavioral Officer, Charlotte Blank, Speaks to the Science of People

By Alissa Nelson | July 2, 2018

“Consumer desires may seem irrational but it’s because the way humans think is a bit irrational,” was a comment from Charlotte Blank, Chief Behavioral Officer of Maritz, that instantly caught […]

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Marketing Strategies

The Problematic Awareness Gap Consumers Face in Loyalty Programs (And How to Fix It)

By Daniel James | June 6, 2018

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

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Marketing Strategies

3 Back to School 2017 Trends for Marketers to Leverage in 2018

By Daniel James | May 15, 2018

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]

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Marketing Strategies

Universal App Campaign Increases App Downloads

By Fernanda Jackson | May 4, 2018

The Challenge Every wedding requires a long list of to-do items with a lot of things that need to be done on-the-go. To help brides-to-be manage this, one wedding vertical […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Daniel James | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Marketing Strategies

Publisher Spotlight: iConsumer

By Jamie Rademacher | April 2, 2018

Q: Tell us a little about iConsumer. A: iConsumer (SID 9020) is changing the face of Wall Street by making every customer a shareholder and every shareholder a customer. It’s a […]

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