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Marketing Strategies
Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Matt Lindner | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

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Marketing Strategies

Boost Q4 Performance by Using an Incentive Campaign Strategy

By Katie England | December 4, 2019

It’s crunch time, and you’re trying to come up with ways to get more from your publishers. When you think about optimizing the partners in your affiliate program, you’ll likely […]

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Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Matt Lindner | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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Marketing Strategies

Setting Yourself Up for Online Success During the Holiday Season

By Rakuten Marketing | November 18, 2019

The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]

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Marketing Strategies

Health and Wellness Marketers Grow Sales Through Affiliate Marketing

By Matt Lindner | November 13, 2019

During Q4, most people are focused on buying gifts for others in their lives to celebrate the holidays. After the holidays pass, however, many are going to be seeking out […]

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Marketing Strategies

How to Better Execute Cross-channel Strategies

By Katie England | November 12, 2019

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 […]

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Marketing Strategies

How to Build and Maintain Stronger Affiliate Marketing Partnerships in the Credit Card Space

By Matt Lindner | October 24, 2019

Brooke Ray, Director of Partnerships at Rakuten Marketing, recently moderated a panel at CardCon in Washington, DC with four experts on affiliate marketing in the credit card space on how […]

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Marketing Strategies

Unique Publisher Models and their Affiliate Partnerships

By Katie England | October 15, 2019

Historically there were three types of publishers in affiliate marketing: coupon, cashback and content. However, as the affiliate landscape evolves so have the types of partners out there that can […]

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Marketing Strategies

Tips for Getting More Digital Treats than Tricks this Halloween

By Matt Lindner | October 10, 2019

The start of October brings with it the countdown to Halloween and with it, one last major holiday for retailers to capitalize on before shopping for Christmas and Hanukkah gifts […]

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