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Marketing Strategies
Marketing Strategies

Tips to Making the Most out of Back-to-School Marketing Efforts: Infographic

By Alissa Degreef | May 21, 2019

With Mother’s Day over, Father’s Day and Back-to-School are right around the corner! Check out our 2019 back-to-school infographic providing tips on how to maximize sales during the back-to-school season, which […]

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Marketing Strategies

An Insights-Guide to Create Successful Mother’s Day Marketing Strategies

By Alissa Degreef | May 5, 2019

With Mother’s Day right around the corner, brands need to understand how consumers are shopping in order to fully optimize their marketing strategies. By leveraging fresh data and insights to […]

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Marketing Strategies

Luxury Shoppers are Evolving, and Luxury Brands Must Evolve With Them

By Daniel James | January 29, 2019

Luxury shoppers are evolving, and luxury brands must evolve with them. As a new generation of shoppers (Gen Z) continues to shop luxury brands, and many global shoppers will look […]

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Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | January 23, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of U.S. consumers actively follow an online blogger or social influencer. 71% […]

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Marketing Strategies

5 Marketable December Holidays You May Not Know About

By Alissa Degreef | December 6, 2018

Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]

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Marketing Strategies

10 Holiday Marketing Strategies to Win Over Late Holiday Shoppers

By Daniel James | November 26, 2018

[Note: this blog was originally published in December 2017.] Time is running out – and not just for holiday shoppers who have waited until December to finish up their holiday […]

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Marketing Strategies

6 Holiday Marketing Tips to Maximizing a Small Holiday Budget

By Rakuten Marketing | October 22, 2018

Whether your holiday budget is big or small, it’s important to capitalize on the potential success one can have from search marketing in Q4. Typically, advertisers invest the most into […]

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Marketing Strategies

Making the Most of Your Multichannel Marketing Holiday Strategies

By Rakuten Marketing | October 22, 2018

The time is now: it’s officially Q4 and it’s time to plan, strategize and finalize holiday planning across all marketing channels. Now more than ever is a crucial time for […]

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Marketing Strategies

Provide Affinity for Your Customers and Wield Loyalty for Your Brand

By Alissa Degreef | October 10, 2018

In developing and creating a brand for your company, there are many steps one should take. Careful consideration around what you want your brand to be, say and represent and […]

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Marketing Strategies

[Holiday Webinar] Creating the Complete Holiday Customer Experience

By Daniel James | October 3, 2018

Today’s holiday shopper wants it all. They want the right deals delivered at the right time and in the right channels. They want to have their products delivered on time. […]

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