Skip to content
Rakuten Marketing Blog
Marketing Strategies
Marketing Strategies

5 Marketable December Holidays You May Not Know About

By Alissa Nelson | December 6, 2018

Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]

Read More
Marketing Strategies

10 Holiday Marketing Strategies to Win Over Late Holiday Shoppers

By Daniel James | November 26, 2018

[Note: this blog was originally published in December 2017.] Time is running out – and not just for holiday shoppers who have waited until December to finish up their holiday […]

Read More
Marketing Strategies

6 Holiday Marketing Tips to Maximizing a Small Holiday Budget

By Rakuten Marketing | October 22, 2018

Whether your holiday budget is big or small, it’s important to capitalize on the potential success one can have from search marketing in Q4. Typically, advertisers invest the most into […]

Read More
Marketing Strategies

Making the Most of Your Multichannel Marketing Holiday Strategies

By Rakuten Marketing | October 22, 2018

The time is now: it’s officially Q4 and it’s time to plan, strategize and finalize holiday planning across all marketing channels. Now more than ever is a crucial time for […]

Read More
Marketing Strategies

Provide Affinity for Your Customers and Wield Loyalty for Your Brand

By Alissa Nelson | October 10, 2018

In developing and creating a brand for your company, there are many steps one should take. Careful consideration around what you want your brand to be, say and represent and […]

Read More
Marketing Strategies

[Holiday Webinar] Creating the Complete Holiday Customer Experience

By Daniel James | October 3, 2018

Today’s holiday shopper wants it all. They want the right deals delivered at the right time and in the right channels. They want to have their products delivered on time. […]

Read More
Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Nelson | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

Read More
Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

Read More
Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

Read More
Marketing Strategies

[Keynote Recap] Maritz’s Chief Behavioral Officer, Charlotte Blank, Speaks to the Science of People

By Alissa Nelson | July 2, 2018

“Consumer desires may seem irrational but it’s because the way humans think is a bit irrational,” was a comment from Charlotte Blank, Chief Behavioral Officer of Maritz, that instantly caught […]

Read More