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Marketing Strategies
Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Marketing Strategies

Publisher Spotlight: iConsumer

By Jamie Rademacher | April 2, 2018

Q: Tell us a little about iConsumer. A: iConsumer (SID 9020) is changing the face of Wall Street by making every customer a shareholder and every shareholder a customer. It’s a […]

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Marketing Strategies

Webinar: Winning Customers, Driving Loyalty and Orders Through In-Store Rewards

By Daniel James | March 21, 2018

Join us on April 5 at 1:30 pm ET to learn about how consumers are responding to in-store shopping cash back, and how brands can build more loyalty.

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Marketing Strategies

Understanding Generation Z: How to Attract the New Generation of Shoppers

By Sarah Nelmes | March 6, 2018

Questions about Generation Z will continue to rise as their impact is felt by marketers more and more. In this blog post, we break down Gen Z’s behaviors and shopping […]

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Marketing Strategies

Doing Good: Why Cause-Driven Marketing is Essential to Marketers

By Daniel James | February 22, 2018

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a […]

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Marketing Strategies

8 Consumer Trends Every Marketer Needs to Know in 2018

By Daniel James | January 11, 2018

It’s a new year, and to celebrate we’re looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

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Marketing Strategies

25 Holiday Marketing To-Do’s Before the Shopping Frenzy Starts

By Daniel James | November 9, 2017

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do’s before the shopping frenzy starts!

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Marketing Strategies

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

By Daniel James | September 14, 2017

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them […]

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Marketing Strategies

How to Prepare Your Platform For Mobile Marketing Success

By Daniel James | August 3, 2017

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New […]

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