Marketing Strategies

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.