Skip to content
Rakuten Marketing Blog
Marketing Strategies
Marketing Strategies

Understanding Generation Z: How to Attract the New Generation of Shoppers

By Sarah Nelmes | March 6, 2018

Questions about Generation Z will continue to rise as their impact is felt by marketers more and more. In this blog post, we break down Gen Z’s behaviors and shopping […]

Read More
Marketing Strategies

Doing Good: Why Cause-Driven Marketing is Essential to Marketers

By Daniel James | February 22, 2018

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a […]

Read More
Marketing Strategies

8 Consumer Trends Every Marketer Needs to Know in 2018

By Daniel James | January 11, 2018

It’s a new year, and to celebrate we’re looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

Read More
Marketing Strategies

25 Holiday Marketing To-Do’s Before the Shopping Frenzy Starts

By Daniel James | November 9, 2017

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do’s before the shopping frenzy starts!

Read More
Marketing Strategies

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

By Daniel James | September 14, 2017

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them […]

Read More
Marketing Strategies

How to Prepare Your Platform For Mobile Marketing Success

By Daniel James | August 3, 2017

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New […]

Read More
Marketing Strategies

9 Must-Know Answers to Holiday/Q4 Affiliate Marketing Questions

By Daniel James | August 1, 2017

Believe it or not, Q4 and the holiday shopping season is on the horizon, which means your marketing planning should already be getting started. To help you kick off your […]

Read More
Marketing Strategies

Gen Z & Social Media: How Centennials Are Using Social Platforms

By Daniel James | July 20, 2017

Generation Z shoppers are starting to appear in the marketing landscape, and they’re using social media more prominently than other generations to help with their purchasing process.

Read More
Marketing Strategies

[Podcast] Back to School 2017 Trends, Tips, & Strategies

By Daniel James | July 11, 2017

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you’ll need to know to get started is here, from when the shopping period takes place […]

Read More
Marketing Strategies

7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

By Daniel James | July 6, 2017

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

Read More