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Marketing Strategies
Marketing Strategies

Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon’s Prime Day

By Daniel James | July 5, 2017

Amazon’s Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers – if they know what will work and what won’t. […]

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Marketing Strategies

Drive Back-to-School Sales with Strategic Display Ads

By Jillian Adams | June 28, 2017

For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students […]

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Marketing Strategies

Mobile Devices are Taking Off in Travel Verticals

By Daniel James | June 26, 2017

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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Marketing Strategies

7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

By Daniel James | June 22, 2017

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you’re a seasoned veteran looking for ideas and […]

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Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

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Marketing Strategies

8 Essential Back to School Shopping Trends and Marketing Strategies

By Daniel James | June 7, 2017

School’s out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be […]

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Marketing Strategies

The Magnificent Six: Tips for Onboarding New Clients

By Teresa Davis | May 9, 2017

In this week’s search blog post, I provide a glimpse into six of the most important steps account managers should take to seamlessly onboard new clients. While this post may […]

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Marketing Strategies

5 Myths About Millennial Shoppers

By Daniel James | May 4, 2017

Millennials are so diverse and complicated that one typical “millennial shopper” doesn’t exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post […]

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Marketing Strategies

How to Get the Most Out of Your App Campaigns

By Lauren Bennett | April 4, 2017

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones […]

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Marketing Strategies

7 Disclosure Tips for Content Publishers

By Daniel James | March 30, 2017

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!

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