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Rakuten Marketing Blog
Marketing Strategies
Marketing Strategies

How to Get the Most Out of Your App Campaigns

By Lauren Bennett | April 4, 2017

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones […]

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Marketing Strategies

7 Disclosure Tips for Content Publishers

By Daniel James | March 30, 2017

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!

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Marketing Strategies

How to Use Match Types Effectively

By Rakuten Marketing | March 24, 2017

Whether you’re inheriting an existing account or have been managing the same account for years, your keyword match types play an important role in the foundation of your paid search […]

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Marketing Strategies

How Affiliate Marketing Helped Nintendo Break Sales Records

By Daniel James | March 13, 2017

On March 3, Nintendo released it’s latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and […]

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Marketing Strategies

6 Tips for Beauty Brands in Paid Search

By Amanda Kreighbaum | March 8, 2017

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online […]

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Marketing Strategies

Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

By Daniel James | March 2, 2017

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, […]

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Marketing Strategies

7 Strategies to Create Personalization in Content

By Daniel James | February 27, 2017

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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Marketing Strategies

Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

By Daniel James | January 23, 2017

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production […]

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Marketing Strategies

8 Success Strategies for Product Placement Campaigns

By Daniel James | January 5, 2017

2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in […]

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Marketing Strategies

5 Cutting Edge Content Publishing Strategies to Leverage in 2017

By Daniel James | December 21, 2016

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more […]

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