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Marketing Strategies
Marketing Strategies

10 Types of Holiday Content That Holiday Shoppers Will Love

By Daniel James | November 2, 2016

Fact: Your visitors will be holiday shopping this year. And whether they’re the best of the best when it comes to Black Friday, or they don’t know the difference between […]

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Marketing Strategies

5 Secrets: How Advertisers Can Build Brand Awareness in Affiliate

By Daniel James | October 19, 2016

A brand awareness strategy is crucial for advertisers who want to make sure that their brand and products are known and recognizable by their customers. With holiday shopping starting, this […]

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Marketing Strategies

How Personalization Successfully Drives Affiliate Marketing

By Daniel James | September 22, 2016

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

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Marketing Strategies

How the Starbucks Pumpkin Spice Latte Became a Fall Icon

By Daniel James | September 9, 2016

Despite living in the Midwest now, I was born and raised in Boston and consider myself a New Englander through-and-through. That means I have an affinity for seafood, think Tom […]

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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Daniel James | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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Marketing Strategies

6 Tips for Luxury Apparel Brands in Paid Search

By Amanda Kreighbaum | September 2, 2016

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a […]

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Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Daniel James | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

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Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Daniel James | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

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Marketing Strategies

Prime Opportunity: How to Beat Amazon on Prime Day 2016

By Daniel James | July 5, 2016

Last year, Amazon’s Prime Day gathered a lot of attention, plenty of flak from customers, and a ton of sales. On July 12, Prime Day will return, and customers will […]

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Marketing Strategies

Getting Started as an Influencer: Link Generating Best Practices for Publishers

By Daniel James | June 29, 2016

Becoming an influencer is an achievement that affiliate marketing publishers look to command, but becoming one can be a long, challenging journey. Network Development Manager Ashley Hajjar is an expert […]

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