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Marketing Strategies
Marketing Strategies

8 Success Strategies for Product Placement Campaigns

By Daniel James | January 5, 2017

2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in […]

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Marketing Strategies

5 Cutting Edge Content Publishing Strategies to Leverage in 2017

By Daniel James | December 21, 2016

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more […]

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Marketing Strategies

10 Types of Holiday Content That Holiday Shoppers Will Love

By Daniel James | November 2, 2016

Fact: Your visitors will be holiday shopping this year. And whether they’re the best of the best when it comes to Black Friday, or they don’t know the difference between […]

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Marketing Strategies

5 Secrets: How Advertisers Can Build Brand Awareness in Affiliate

By Daniel James | October 19, 2016

A brand awareness strategy is crucial for advertisers who want to make sure that their brand and products are known and recognizable by their customers. With holiday shopping starting, this […]

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Marketing Strategies

How Personalization Successfully Drives Affiliate Marketing

By Daniel James | September 22, 2016

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

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Marketing Strategies

How the Starbucks Pumpkin Spice Latte Became a Fall Icon

By Daniel James | September 9, 2016

Despite living in the Midwest now, I was born and raised in Boston and consider myself a New Englander through-and-through. That means I have an affinity for seafood, think Tom […]

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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Daniel James | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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Marketing Strategies

6 Tips for Luxury Apparel Brands in Paid Search

By Amanda Kreighbaum | September 2, 2016

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a […]

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Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Daniel James | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

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Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Daniel James | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

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