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Your Mobile SDK & App Tracking Questions, Answered

By Jamie Rademacher | August 14, 2018

Rakuten Marketing offers mobile app tracking capabilities allow advertisers to track mobile app installations and in-app conversions using our proprietary SDK or through third-party SDK platforms. We sat down with […]

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Stuart Simms Appointed Rakuten Marketing CEO

By Alissa Nelson | August 9, 2018

Our most recent President, Stuart Simms, has now been appointed as the Rakuten Marketing Chief Executive Officer. We couldn’t be more ecstatic to be having such an innovative, thoughtful retail […]

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Affiliate Advertiser Spotlight: Calvin Klein

By Daniel James | July 24, 2018

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Calvin Klein, a fashion house offering modern and sophisticated clothes and accessories for men and women.  […]

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Announcing Rakuten Marketing Prospecting

By Daniel James | July 24, 2018

For today’s digital marketers, finding the “right” customers is as critical as it is challenging. The “right” customers are more than the loyal shoppers who repeat purchases. These are consumers […]

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Advertiser Spotlight: Orange & Bergamot by Molton Brown

By Alissa Nelson | June 28, 2018

This edition of Affiliate Advertiser Spotlight features Orange & Bergamot by Molton Brown USA, a marketing technology solutions and sponsor for Rakuten Marketing DealMaker New York! The Rakuten Marketing team […]

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Advertiser Spotlight: Avène USA

By Alissa Nelson | June 26, 2018

This edition of Affiliate Advertiser Spotlight features Avène USA, a marketing technology solutions and sponsor for Rakuten Marketing DealMaker New York! This week, we caught up with Adam Jasper Lind […]

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Advertiser Spotlight: Klorane USA

By Alissa Nelson | June 26, 2018

This edition of Affiliate Advertiser Spotlight features Avène USA, a marketing technology solutions and sponsor for Rakuten Marketing DealMaker New York! This week we caught up with Trisha Dowling from […]

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Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 15, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Alissa Nelson | May 24, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

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Á La Carte Marketing Service (AMS) Update

By Alex Roy | May 24, 2018

Announcing Á La Carte Marketing Service (AMS)  for Publishers! We are excited to announce À la Carte Marketing Services (AMS) for publishers! The AMS team’s primary mission is to create new partnerships […]

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