News

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success.

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.