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Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Alissa Degreef | May 24, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

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Á La Carte Marketing Service (AMS) Update

By Alex Roy | May 24, 2018

Announcing Á La Carte Marketing Service (AMS)  for Publishers! We are excited to announce À la Carte Marketing Services (AMS) for publishers! The AMS team’s primary mission is to create new partnerships […]

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Publisher Spotlight: Promocodes.com

By Jamie Rademacher | May 18, 2018

Q: Tell us a little about Promocodes.com. A: Promocodes.com (SID: 2175421) is a leading consumer savings resource for online shoppers and is committed to providing accurate and up-to-the-minute deal information. Every coupon code […]

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FTC Guidelines Around Disclosures

By Michael Swensen | April 17, 2018

FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your […]

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Service Update: Rakuten PopShops to Retire, June 29, 2018

By Daniel James | March 30, 2018

Rakuten PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018.

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The GDPR FAQs

By Alissa Degreef | March 16, 2018

The GDPR is no joke, yet there are still so many people that still don’t fully understand it. So, we have put together a list of the most asked questions […]

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Rakuten Marketing UK Makes the Performance Marketing Awards Shortlist!

By Rakuten Marketing | March 1, 2018

The Rakuten Marketing UK team has been nominated for five categories in the 2018 Performance Marketing Awards Shortlist. These awards recognize the very best in performance marketing, innovation, creativity and […]

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Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

By Alissa Degreef | February 13, 2018

Rakuten Marketing CTO, Dr. Neal Richter, was honored with the IAB Tech Lab Service Excellence Award  for his outstanding industry achievements and contributions.

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Rakuten Marketing Appoints Tenured Executive Stuart Simms as President

By Alissa Degreef | February 1, 2018

We are excited to announce the appointment of Stuart Simms as President of Rakuten Marketing. Stuart has an impressive history of strategic and operational accomplishments that he will bring to […]

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Rakuten Marketing Announces Partnership With RevTrax, Bridging Online and In-Store Shopping

By Rakuten Marketing | January 30, 2018

Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.

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