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How Do Facebook Engagement Bait Penalties Impact Digital Marketers?

By Daniel James | December 19, 2017

Facebook’s latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?

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Announcing The Partnership Dashboard

By Jamie Rademacher | September 28, 2017

Rakuten Marketing is excited to announce the launch of our newest advertiser tool, Partnership Dashboard. The Partnership Dashboard gives advertisers a fully customized, branded interface where publishers can easily connect […]

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Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

By Daniel James | August 28, 2017

Snap Inc. is taking a step forward with influencer marketers as the company announces it’s Official Stories verification will be available for influencers on Snapchat.

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The mThink Survey Is Now Open!

By Jamie Rademacher | August 9, 2017

The annual mThink survey is open and we need your vote! Last year, we were voted the #1 affiliate network for the 6th year in a row. We need your support again to […]

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Introducing Insights Wizard: Actionable Insights at the Click of a Button

By Daniel James | July 14, 2017

Find out what your data is telling you with the Insights Wizard, a new update on the Cadence attribution tool.

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Publisher Spotlight: Jewel

By Jamie Rademacher | July 10, 2017

Q: Tell us a little about Jewel (SID: 3384819). A: Jewel is a luxury cash-back site. By shopping on Jewel, customers earn cash back from luxury and premium brands. In addition, […]

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Announcing Multiple Product Feeds

By Jamie Rademacher | June 20, 2017

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we […]

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

By Daniel James | June 16, 2017

The importance of disclosing sponsored content on Instagram can’t be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect […]

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Influencer Perspective into Influencer Marketing

By Jamie Rademacher | May 25, 2017

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertisement or celebrity endorser.

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Content vs. Clickbait: Facebook’s Clickbait Crackdown & How to Make Sure Your Content Stands Out

By Daniel James | May 23, 2017

Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn’t confused with clickbait in Facebook’s new initiative by learning what they’re changing and the best practices […]

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