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Announcing Multiple Product Feeds

By Jamie Rademacher | June 20, 2017

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we […]

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

By Daniel James | June 16, 2017

The importance of disclosing sponsored content on Instagram can’t be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect […]

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Influencer Perspective into Influencer Marketing

By Jamie Rademacher | May 25, 2017

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertisement or celebrity endorser.

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Content vs. Clickbait: Facebook’s Clickbait Crackdown & How to Make Sure Your Content Stands Out

By Daniel James | May 23, 2017

Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn’t confused with clickbait in Facebook’s new initiative by learning what they’re changing and the best practices […]

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Introducing Our Brand Quality and Compliance Management Service

By Jamie Rademacher | May 18, 2017

Rakuten Affiliate Network has officially launched our Brand Quality and Regulatory Compliance service! This program is designed to help advertisers work more closely with publisher partners to identify any areas of reputational or legal […]

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Agency Spotlight: Eight Horses

By Jamie Rademacher | May 10, 2017

If you’ve attended any recent affiliate marketing event, you probably couldn’t avoid coming across a notable agency and one of their clients: Dorco. Chances are, you’ve already shaved at least […]

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Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

By Daniel James | May 4, 2017

Amidst concern and controversy from Google/YouTube’s ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are […]

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Is GTIN the New Title for Google Shopping?

By Rakuten Marketing | April 20, 2017

Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed […]

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FitFlop launches Superwomen campaign and exclusive promotion for affiliates

By Alex Roy | February 15, 2017

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements […]

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Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Marketing | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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