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News

Aussie Anthony Capano appointed Managing Director, International at Rakuten Marketing

By Rhiannon Farrar | July 17, 2019

Australian industry veteran, Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano has an impressive history of success with the company, being […]

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News
New Report: Discover How AI Is Changing Digital Marketing
By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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Insights

Click Frenzy “MayHem”: The How, When and Where consumers are shopping

By Rhiannon Farrar | June 26, 2019

Last month Click Frenzy kicked off the first of their 24-hour sales bonanza for 2019 with the annual MayHem event. According to data collected by Hitwise, traffic to the Click […]

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Events

Microsoft, Visenze, ShopBack and RewardSnap to Speak at DealMaker Singapore

By Rhiannon Farrar | June 23, 2019

Following a successful launch in 2018, DealMaker Singapore (formerly Symposium) is back for 2019! Bringing performance marketing and e-commerce leaders from across Asia and the globe together for an evening […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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News

The Importance of a Fully Optimised Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships include developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Insights

Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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Marketing Strategies

Publisher Showcase: ShopShare.tv

By Rhiannon Farrar | May 30, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance […]

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Insights

The When, Where and How to Achieving Mother’s Day Success

By Rhiannon Farrar | May 7, 2019

In 2018 it was estimated that Australians would spend $733 million on mums over Mother’s Day. According to Finder.com.au sons are more generous than daughters when it comes to spoiling mum, […]

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Insights

Non-Traditional Retail Events to Get on Your Radar

By Rhiannon Farrar | April 30, 2019

Mother’s Day, End of Financial Year, Father’s Day, Singles’ Day, Cyber Weekend and Christmas are the key events that come to spring to mind when retailers are planning their year […]

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