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Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 18, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

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Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | June 14, 2018

China has quickly emerged as the worlds leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations […]

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Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Rhiannon Farrar | June 6, 2018

GDPR is here, and organisations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

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Marketing Strategies

Infographic: Strategies for EOFY Success!

By Rhiannon Farrar | June 4, 2018

As Australian businesses prepare for tax time and the End of Financial Year (EOFY), Aussie retailers are gearing up for one of the biggest retail periods of the year and […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Marketing | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

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Marketing Strategies

Make the Most Out of Mother’s Day 2018!

By Rhiannon Farrar | April 26, 2018

Aussies love to spoil their Mum!  A whopping $2 billion was spent during Mother’s Day 2017, proving Mother’s Day is a significant event for both consumers and marketers. For consumers, this is […]

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News

Publisher Showcase: RevLifter

By Rakuten Marketing | April 18, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with RevLifter – a groundbreaking technology that enables online retailers to fully control […]

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Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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News

Service Update: Rakuten PopShops to Retire, June 29, 2018

By Rakuten Marketing | April 12, 2018

Rakuten Marketing PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018. This does not affect Rakuten Marketing Affiliate Network publisher tools […]

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

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