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News
2019 – The Rakuten Marketing Year that Was
By Rhiannon Farrar | December 15, 2019

The end of 2019 marks the end of another decade, and boy has this year gone out with bang. China accomplished the first landing on the far side of the […]

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Insights

Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

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Insights

Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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Marketing Strategies

Maintaining a luxury brand image while driving revenue and ROI growth

By Rhiannon Farrar | November 26, 2019

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

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Insights

The results are in, here is how Singles’ Day and Click Frenzy 2019 played out

By Rhiannon Farrar | November 19, 2019

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

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Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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Marketing Strategies
Click Frenzy 2019: What retailers need to know
By Rhiannon Farrar | October 30, 2019

According to data from Hitwise, last November, Click Frenzy experienced 13.5% Year-on-Year growth from the November 2017 event. The data also showed that the top 30 retailers participating in the […]

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Marketing Strategies

Singles’ Day: What International Retailers Need to Know

By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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News
Rakuten Marketing wins Best Affiliate Network at the IPMAs
By Rakuten Marketing | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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Events

Key Takeaways and Insights from DealMaker Sydney 2019

By Rhiannon Farrar | October 16, 2019

Earlier this month, Rakuten Marketing hosted our seventh annual DealMaker Sydney at the Four Seasons. Over 300 marketing, retail and e-commerce professionals joined us for a day of thought-provoking content, […]

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