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With the recent launch of Google Analytics 4 (GA4), it is more important than ever to migrate from Universal Analytics to GA4. Below, we will explore three reasons why this transition is essential, and shed light on how agencies like Rakuten Advertising are both advocates and leaders in measurement evolution.

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!

The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.

People are spending more time at home and because of that, they’re also spending more time streaming video online.

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.