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Latest Rakuten Marketing research reveals confidence in e-commerce on the rise across APAC

By Rhiannon Farrar | October 13, 2019

We are excited to launch the second edition of their The State of e-Commerce, Asia-Pacific report, revealing some surprising insights into the region’s online purchasing habits. The 2019 report delves […]

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Click Frenzy “MayHem”: The How, When and Where consumers are shopping

By Rhiannon Farrar | June 26, 2019

Last month Click Frenzy kicked off the first of their 24-hour sales bonanza for 2019 with the annual MayHem event. According to data collected by Hitwise, traffic to the Click […]

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Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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The When, Where and How to Achieving Mother’s Day Success

By Rhiannon Farrar | May 7, 2019

In 2018 it was estimated that Australians would spend $733 million on mums over Mother’s Day. According to Finder.com.au sons are more generous than daughters when it comes to spoiling mum, […]

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Non-Traditional Retail Events to Get on Your Radar

By Rhiannon Farrar | April 30, 2019

Mother’s Day, End of Financial Year, Father’s Day, Singles’ Day, Cyber Weekend and Christmas are the key events that come to spring to mind when retailers are planning their year […]

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Influencer Study: How are consumers engaging

By Rhiannon Farrar | March 27, 2019

Influencer Marketing continues to provide advertisers with authentic opportunities to tell their brand story. By engaging their organically grown audiences with content that aligns with their likes, interests and values, […]

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Influencer Marketing: A global survey

By Rhiannon Farrar | March 18, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make money as an online influencer! Rakuten Marketing is excited to today release the findings of our […]

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2018 Australian Boxing Day Data

By Rhiannon Farrar | January 23, 2019

Boxing Day in Australia is about eating too many leftovers; spending time at the beach with the family; the annual Boxing Day test match; and the biggest retail trading day […]

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Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

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New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Sarah Furbank | July 15, 2018

Globalisation continues to play a pivotal role in many businesses. More and more retailers are looking to expand into new markets across the globe. Our UK team recently surveyed marketers […]

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