Skip to content
Rakuten Marketing Blog
Insights
Insights

New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Sarah Furbank | July 15, 2018

Globalisation continues to play a pivotal role in many businesses. More and more retailers are looking to expand into new markets across the globe. Our UK team recently surveyed marketers […]

Read More
Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 18, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

Read More
Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Rhiannon Farrar | June 6, 2018

GDPR is here, and organisations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

Read More
Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Marketing | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

Read More
Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

Read More
Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

Read More
Insights

Report: Marketers Slow to Adopt Tech Advances

By Rhiannon Farrar | March 21, 2018

Data from our latests global survey as revealed that despite the introduction of bots and artificial intelligence to simplify and improve the digital customer experience, Australian marketers won’t be looking […]

Read More
Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

Read More
Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Rhiannon Farrar | March 14, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

Read More
Insights

November Retail Data: Cyber Monday Conversions Increase 68%

By Rhiannon Farrar | December 5, 2017

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year […]

Read More
  • 1
  • 2