Skip to content
Rakuten Marketing Blog
Insights
Insights

Influencer Study: How are consumers engaging

By Rhiannon Farrar | March 27, 2019

Influencer Marketing continues to provide advertisers with authentic opportunities to tell their brand story. By engaging their organically grown audiences with content that aligns with their likes, interests and values, […]

Read More
Insights

Influencer Marketing: A global survey

By Rhiannon Farrar | March 18, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make money as an online influencer! Rakuten Marketing is excited to today release the findings of our […]

Read More
Insights

2018 Australian Boxing Day Data

By Rhiannon Farrar | January 23, 2019

Boxing Day in Australia is about eating too many leftovers; spending time at the beach with the family; the annual Boxing Day test match; and the biggest retail trading day […]

Read More
Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

Read More
Insights

New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Sarah Furbank | July 15, 2018

Globalisation continues to play a pivotal role in many businesses. More and more retailers are looking to expand into new markets across the globe. Our UK team recently surveyed marketers […]

Read More
Insights

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao

By Daniel James | June 18, 2018

[Podcast] Understand and Reach Chinese Consumers: Interview with Alex Hart of 55Haitao There is a quote I stay mindful of when I approach the world of digital marketing: “the only […]

Read More
Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Rhiannon Farrar | June 6, 2018

GDPR is here, and organisations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

Read More
Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Marketing | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

Read More
Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

Read More
Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

Read More