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Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

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Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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The results are in, here is how Singles’ Day and Click Frenzy 2019 played out

By Rhiannon Farrar | November 19, 2019

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

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Latest Rakuten Marketing research reveals confidence in e-commerce on the rise across APAC

By Rhiannon Farrar | October 13, 2019

We are excited to launch the second edition of their The State of e-Commerce, Asia-Pacific report, revealing some surprising insights into the region’s online purchasing habits. The 2019 report delves […]

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Click Frenzy “MayHem”: The How, When and Where consumers are shopping

By Rhiannon Farrar | June 26, 2019

Last month Click Frenzy kicked off the first of their 24-hour sales bonanza for 2019 with the annual MayHem event. According to data collected by Hitwise, traffic to the Click […]

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Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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The When, Where and How to Achieving Mother’s Day Success

By Rhiannon Farrar | May 7, 2019

In 2018 it was estimated that Australians would spend $733 million on mums over Mother’s Day. According to Finder.com.au sons are more generous than daughters when it comes to spoiling mum, […]

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Insights

Non-Traditional Retail Events to Get on Your Radar

By Rhiannon Farrar | April 30, 2019

Mother’s Day, End of Financial Year, Father’s Day, Singles’ Day, Cyber Weekend and Christmas are the key events that come to spring to mind when retailers are planning their year […]

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Influencer Study: How are consumers engaging

By Rhiannon Farrar | March 27, 2019

Influencer Marketing continues to provide advertisers with authentic opportunities to tell their brand story. By engaging their organically grown audiences with content that aligns with their likes, interests and values, […]

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Insights

Influencer Marketing: A global survey

By Rhiannon Farrar | March 18, 2019

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make money as an online influencer! Rakuten Marketing is excited to today release the findings of our […]

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