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Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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What Marketers Want: Five Strategic Opportunities for 2018

By Rhiannon Farrar | March 14, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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November Retail Data: Cyber Monday Conversions Increase 68%

By Rhiannon Farrar | December 5, 2017

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year […]

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Publisher Showcase: Cashrewards

By Rhiannon Farrar | December 1, 2017

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we speak to the winner of the Golden Link Awards, Publisher of the […]

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Insights

Singles’ Day Data: Australians Embrace Chinese Mega Event

By Rhiannon Farrar | November 13, 2017

Rakuten Marketing today releases data revealing how Australian consumers embraced Singles’ Day 2017.

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A Closer Look at the Stunning Growth of Conversion Rate Optimisation in Australia (And What it Means to You)

By Rhiannon Farrar | September 12, 2017

Experimentation, data and customer experience. That’s the name of the game for forward-thinking, innovative digital marketing and business executives committed to staying ahead of the pack in Australia. In August […]

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Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Rakuten Marketing | May 9, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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A Retailers How to Guide for International Expansion

By Anthony Capano | March 30, 2017

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Insights

Not another Amazon article please!

By Anthony Capano | March 21, 2017

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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Australians #GoWild with their smartphones for Click Frenzy

By Rhiannon Farrar | November 27, 2015

Last week Australian consumers went wild for the annual shopping mega event Click Frenzy. With online retail spend in Australia set to tip $17bn by the end of the year, and […]

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