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Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

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Report: Marketers Slow to Adopt Tech Advances

By Rhiannon Farrar | March 21, 2018

Data from our latests global survey as revealed that despite the introduction of bots and artificial intelligence to simplify and improve the digital customer experience, Australian marketers won’t be looking […]

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Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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What Marketers Want: Five Strategic Opportunities for 2018

By Rhiannon Farrar | March 14, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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November Retail Data: Cyber Monday Conversions Increase 68%

By Rhiannon Farrar | December 5, 2017

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year […]

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Insights

Publisher Showcase: Cashrewards

By Rhiannon Farrar | December 1, 2017

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we speak to the winner of the Golden Link Awards, Publisher of the […]

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Singles’ Day Data: Australians Embrace Chinese Mega Event

By Rhiannon Farrar | November 13, 2017

Rakuten Marketing today releases data revealing how Australian consumers embraced Singles’ Day 2017.

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Insights

A Closer Look at the Stunning Growth of Conversion Rate Optimisation in Australia (And What it Means to You)

By Rhiannon Farrar | September 12, 2017

Experimentation, data and customer experience. That’s the name of the game for forward-thinking, innovative digital marketing and business executives committed to staying ahead of the pack in Australia. In August […]

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Insights

Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Rakuten Marketing | May 9, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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