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Rakuten Marketing Blog
Marketing Strategies
Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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Marketing Strategies
Click Frenzy 2019: What retailers need to know
By Rhiannon Farrar | October 30, 2019

According to data from Hitwise, last November, Click Frenzy experienced 13.5% Year-on-Year growth from the November 2017 event. The data also showed that the top 30 retailers participating in the […]

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Marketing Strategies

Singles’ Day: What International Retailers Need to Know

By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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Marketing Strategies

Advertiser Webinar | What is Commerce Content and How to Prepare for the Holiday Shopping Season

By Rhiannon Farrar | September 11, 2019

Commerce content has become a key revenue stream for publishers. Key industry leaders including Conde Nast, Hearst, Huffington Post and Buzzfeed have put it at the centre of their businesses […]

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Marketing Strategies

Publisher Showcase: Niesh

By Rhiannon Farrar | July 22, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with Niesh– a unique publisher providing New Zealand students with access to exclusive […]

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Insights

Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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Marketing Strategies

Publisher Showcase: ShopShare.tv

By Rhiannon Farrar | May 30, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance […]

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Marketing Strategies

Rakuten Marketing drives unprecedented voucher redemption for Cellarmasters

By Rhiannon Farrar | April 14, 2019

“Rakuten Marketing has been an essential partner in assisting us in achieving our revenue and customer acquisition goals through its affiliate network. The affiliate channel plays a big role in […]

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Marketing Strategies

The Importance of Creative in Programmatic

By Rhiannon Farrar | April 8, 2019

Marketers are spending big when it comes to investing in programmatic technology and targeting capabilities that aid them in being able to reach the right consumer at the right time, […]

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Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | February 12, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of consumers actively follow an online blogger or social influencer. 71% of […]

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