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Marketing Strategies
Marketing Strategies

The Value Influencer Marketing Can Bring to a Brand: Interview with ShopStyle

By Alissa Degreef | February 12, 2019

Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of consumers actively follow an online blogger or social influencer. 71% of […]

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Marketing Strategies

Client Success Story: Travel Insurance Direct

By Rhiannon Farrar | January 29, 2019

Travel Insurance Direct (TID) gives travellers the confidence to explore their world by taking care of the ‘what ifs’ of travel. At TID, they understand that life’s better when on […]

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Marketing Strategies

The Year of the Pig: How to Leverage Chinese New Year Sales

By Rhiannon Farrar | January 21, 2019

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

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Marketing Strategies

Client Success Story: Rakuten Marketing Boost Conversions for HP through Social Offering

By Rhiannon Farrar | January 13, 2019

“At HP we value our customers and constantly strive to drive better user experiences for them across all channels. Data is at the center of all our decisions. The Rakuten […]

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Marketing Strategies

Last Minute Strategies for November Retail Success!

By Rhiannon Farrar | November 7, 2018

This Sunday sees the 2018 holiday retail season officially kick-off with the Chinese mega event Singles’ Day. This is followed closely by Australia’s largest retail event Click Frenzy on the […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Rhiannon Farrar | October 28, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day recently exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Marketing | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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Marketing Strategies

Client Success Story: Duomai Drives Over $3 Billion in Sales During Q4 2017

By Rhiannon Farrar | October 3, 2018

Duomai is one of the largest sub-networks in China, creating significant opportunties to drive sales for advertisers and revenue for publishers. Established in 2011, Duomai has over 100,00 publishers and […]

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Marketing Strategies

M.J. Bale Increase ROAS with Rakuten Marketing

By Rhiannon Farrar | August 7, 2018

M.J. Bale is Australia’s premier menswear brand. Founded in 2009 by Matt Jensen with the aim of creating an Australian menswear brand that revolved around quality: quality of product and […]

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Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | June 14, 2018

China has quickly emerged as the worlds leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations […]

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