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Marketing Strategies
Marketing Strategies

Last Minute Strategies for November Retail Success!

By Rhiannon Farrar | November 7, 2018

This Sunday sees the 2018 holiday retail season officially kick-off with the Chinese mega event Singles’ Day. This is followed closely by Australia’s largest retail event Click Frenzy on the […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Rhiannon Farrar | October 28, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day recently exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Marketing | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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Marketing Strategies

Client Success Story: Duomai Drives Over $3 Billion in Sales During Q4 2017

By Rhiannon Farrar | October 3, 2018

Duomai is one of the largest sub-networks in China, creating significant opportunties to drive sales for advertisers and revenue for publishers. Established in 2011, Duomai has over 100,00 publishers and […]

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Marketing Strategies

M.J. Bale Increase ROAS with Rakuten Marketing

By Rhiannon Farrar | August 7, 2018

M.J. Bale is Australia’s premier menswear brand. Founded in 2009 by Matt Jensen with the aim of creating an Australian menswear brand that revolved around quality: quality of product and […]

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Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | June 14, 2018

China has quickly emerged as the worlds leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations […]

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Marketing Strategies

Infographic: Strategies for EOFY Success!

By Rhiannon Farrar | June 4, 2018

As Australian businesses prepare for tax time and the End of Financial Year (EOFY), Aussie retailers are gearing up for one of the biggest retail periods of the year and […]

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Marketing Strategies

Make the Most Out of Mother’s Day 2018!

By Rhiannon Farrar | April 26, 2018

Aussies love to spoil their Mum!  A whopping $2 billion was spent during Mother’s Day 2017, proving Mother’s Day is a significant event for both consumers and marketers. For consumers, this is […]

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Marketing Strategies

Publisher Showcase: Shop You

By Rhiannon Farrar | March 7, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with Shop You – the shopping app that’s all about […]

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Marketing Strategies

Australian Brands ‘Cotton On’ to Global Affiliate Program

By Rhiannon Farrar | February 18, 2018

  “Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. The strategic guidance and insights that our account managers have provided have ensured that we were able […]

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