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Aussie Anthony Capano appointed Managing Director, International at Rakuten Marketing

By Rhiannon Farrar | July 17, 2019

Australian industry veteran, Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano has an impressive history of success with the company, being […]

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News
New Report: Discover How AI Is Changing Digital Marketing
By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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News

The Importance of a Fully Optimised Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships include developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Insights

The When, Where and How to Achieving Mother’s Day Success

By Rhiannon Farrar | May 7, 2019

In 2018 it was estimated that Australians would spend $733 million on mums over Mother’s Day. According to Finder.com.au sons are more generous than daughters when it comes to spoiling mum, […]

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News

International Women’s Day: An Interview with Laurie Shakur

By Rhiannon Farrar | March 8, 2019

On March 8th we celebrate International Women’s Day, a day to reflect on how far we have come and how far we still have to go in achieving gender equality. […]

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News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | March 5, 2019

We’re very proud to have been shortlisted for five awards in the 2019 UK Performance Marketing Awards. Now entering its 13th year, the Performance Marketing Awards aims to highlight the industry’s […]

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News

Client Success Story: APAC Expansion Provides Affiliate Growth for YOOX

By Rhiannon Farrar | February 24, 2019

Established in 2000, YOOX is the world’s leading online lifestyle store for fashion, design and art. Thanks to long-standing direct relationships with designers, manufacturers and official retailers worldwide, YOOX offers […]

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News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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News

Thank You For Making Us the #1 Affiliate Network Again!

By Rakuten Marketing | January 7, 2019

We are honoured to have been voted the #1 affiliate network for the 8th consecutive year by our partners and peers in the industry. Our teams are dedicated to providing […]

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