Rakuten Marketing Symposium Sydney is taking place this Wednesday September 19th and in the lead up to the event, we sat down with Platinum sponsor Boohoo, BoohooMAN and Nasty Gal to chat all things affiliate marketing.

Who is the Boohoo Group?
We are a leading online fashion retail group. Our brands, boohooboohooMANNasty Gal and PrettyLittleThing  design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16-30 year old consumers.

The speed and agility of the group ensures it is first to market with the latest on-trend styles and fashion. Products are designed, sourced, largely in the UK, and subsequently distributed globally from a central UK warehouse.

We sell products to customers in almost every country in the world, with a strong presence in the UK, Australia, US and Europe.

Founded in Manchester in 2006, the boohoo group is an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, we’ve been pushing boundaries to bring our customers up-to-date and inspirational fashion, 24/7 and have grown rapidly in the UK and internationally.

Who is your target audience?
boohoo 16 – 24 year olds females

boohooMAN 13 – 30 year old males

Nasty Gal – 18 – 27 year old females    

How long have you been using affiliate marketing as a channel?
Since 2009

Where do you ship and track?
Pretty much everywhere! Just to name a few – UK, Australia, New Zealand, USA, Canada, France, Ireland, Netherlands, Germany, Spain, Sweden, Italy, Denmark, Finland, Norway, Russia, Bahrain, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE

What kind of publishers are your ideal partners?
We like to work with a range of publishers and value each vertical in its own way.

What exciting opportunities can publishers expect from the Boohoo Group?
As a brand, we are constantly adapting and growing.

If publishers aren’t yet partnered with you, why should they jump on board?
Anyone who knows the boohoo group will know what an exciting and innovative brand we are. We don’t take fashion or life to seriously. WORK HARD. HAVE FUN. NO DRAMA.

From an affiliate perspective we offer a range of benefits including 10*% commission, monthly incentives, content challenges and plenty of brand updates.

As well as:

  • Updated product feeds
  • Regular communications of new campaigns and trends
  • Commission increases and exclusive codes
  • Industry sized banners

Dedicated team always on hand to support