Influencer marketing continues to be mutually beneficial for both marketers and consumers. According to Rakuten Marketing data, 57% of consumers actively follow an online blogger or social influencer. 71% of them frequently buy items the bloggers and influencers recommend. With this in mind, marketers are optimising their overall marketing strategy to capitalise on these influencer marketing trends. We met with ShopStyle’s Director of Business Development, Aleksandra Chojnacka.
About ShopStyle and Aleksandra
ShopStyle is a global fashion marketplace that inspires and educates consumers. The marketplace covers a variety of categories such as apparel, accessories, beauty, home and more. ShopStyle also takes part in the influencer industry with its commerce engine, ShopStyle Collective, that consists of a vast network of 14,000 influencers. Aleks has led revenue growth strategies for both ShopStyle and ShopStyle Collective and is an authority in the world of influencer marketing.
In the following interview, Aleks speaks to:
- The ways ShopStyle has seen influencer marketing grow in the industry over the years
- The affects influencers have throughout the entire marketing funnel
- How influencer marketing increases a brand’s reach, engagement and conversions
To fully align your marketing strategies with consumer shopping behaviour for 2019, be sure to allocate some of your budget to influencer marketing. For advertisers and publishers looking to find partners, be sure to attend one of our Rakuten Marketing Affiliate networking events this year to meet a number of advertisers and publishers that may be a perfect fit for your brand.