Rakuten Marketing are excited to announce the expansion of our
After seeing great success in facilitating the growth of Australian, US and UK retailers into the Asian market over recent years, we’re thrilled to be expanding our suite of integrated marketing solutions to advertisers throughout Asia.
The expansion of our Singapore operations will tap into the burgeoning Asia-Pacific ecommerce market, the largest in the world. Through Rakuten Marketing, advertisers will be able to unify the entire online advertising experience from discovery to purchase, and deliver impactful campaigns that moves consumer sentiment and preference.
Tony Zito, CEO, Rakuten Marketing said, “There is a tremendous amount of opportunity for advertisers in the Asia-Pacific region, and we are thrilled to be expanding in a new market where we can empower marketers to maximise that potential. Our history of success in delivering incremental revenue for our clients through technology and innovation that enhances consumer shopping experiences on a global stage makes us uniquely positioned to drive success for clients in Singapore and surrounding regions.”
Throughout 2016, advertisers from Australia, the US ad UK working with publishers throughout Asia experienced an average growth of 150% YoY, whilst publisher growth in the region grew on average 100% YoY. Furthermore, over half-a-billion dollars in sales made via the Rakuten Marketing Affiliate Network came from Asia.
Rakuten Marketing Asia-Pacific MD, Anthony Capano stated, “Outside of Japan we have been operating in the wider Asia-Pacific region since 2012, and we have had great success in helping Australian, US and UK retailers expand into Asia. Now we’ve expanded our team in Singapore and are ready to help advertisers throughout Singapore and Asia navigate the complex digital landscape and drive growth for our clients.”