Skip to content
Rakuten Marketing Blog
The Global Leader in Digital Marketing Insights
Insights

2018 Australian Boxing Day Data

By Rhiannon Farrar | January 23, 2019

Boxing Day in Australia is about eating too many leftovers; spending time at the beach with the family; the annual Boxing Day test match; and the biggest retail trading day […]

Read More
Marketing Strategies

The Year of the Pig: How to Leverage Chinese New Year Sales

By Rhiannon Farrar | January 21, 2019

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

Read More
Marketing Strategies

Client Success Story: Rakuten Marketing Boost Conversions for HP through Social Offering

By Rhiannon Farrar | January 13, 2019

“At HP we value our customers and constantly strive to drive better user experiences for them across all channels. Data is at the center of all our decisions. The Rakuten […]

Read More
News

Thank You For Making Us the #1 Affiliate Network Again!

By Rakuten Marketing | January 7, 2019

We are honoured to have been voted the #1 affiliate network for the 8th consecutive year by our partners and peers in the industry. Our teams are dedicated to providing […]

Read More
News

China’s New e-Commerce Law and What it Means for International Retailers

By Rhiannon Farrar | December 17, 2018

As of January 1st, 2019, China will implement a new e-commerce law further regulating the sale of products for international retailers. These new laws are set to strengthen protection for consumers […]

Read More
News

2018 – A Year in Review

By Rhiannon Farrar | December 12, 2018

  Last Friday Rakuten Marketing Asia-Pacific held their annual boat party on Sydney Harbour, signifying the end of another year. In 2018, the world celebrated Beyoncé becoming the first African-American […]

Read More
Insights

Cyber Weekend Retail Data: Mobile Revenue Up 52 percent

By Rhiannon Farrar | December 5, 2018

 Rakuten Marketing today release Cyber Weekend retail data and reveal revenue driven by mobile increased 52 per cent from 2017. Cyber Weekend continues to gain momentum with Australian consumers as […]

Read More
News

2018 Singles’ Day Data: Australian Retail Sales up 16%

By Rhiannon Farrar | November 13, 2018

Rakuten Marketing, has today released data showcasing how Australian consumers capitalised on the world’s leading retail event Singes’ Day. The Chinese mega event 11.11 hit a record RMB213.5billion (US$30.8 billion) […]

Read More
Marketing Strategies

Last Minute Strategies for November Retail Success!

By Rhiannon Farrar | November 7, 2018

This Sunday sees the 2018 holiday retail season officially kick-off with the Chinese mega event Singles’ Day. This is followed closely by Australia’s largest retail event Click Frenzy on the […]

Read More
Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Rhiannon Farrar | October 28, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day recently exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

Read More