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Insights

Report: Marketers Slow to Adopt Tech Advances

By Rhiannon Farrar | March 21, 2018

Data from our latests global survey as revealed that despite the introduction of bots and artificial intelligence to simplify and improve the digital customer experience, Australian marketers won’t be looking […]

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Rhiannon Farrar | March 14, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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Marketing Strategies

Publisher Showcase: Shop You

By Rhiannon Farrar | March 7, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with Shop You – the shopping app that’s all about […]

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News

Rakuten Marketing CTO Awarded IAB TechLab Service Excellence Award

By Rhiannon Farrar | February 20, 2018

We’re proud to announce that last Sunday, Dr. Neal Richter, Chief Technology Officer at Rakuten Marketing was named a winner of the esteemed IAB Tech Lab Service Excellence Award for […]

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Marketing Strategies

Australian Brands ‘Cotton On’ to Global Affiliate Program

By Rhiannon Farrar | February 18, 2018

  “Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. The strategic guidance and insights that our account managers have provided have ensured that we were able […]

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Marketing Strategies

How Retailers Can Leverage Lunar New Year Celebrations

By Rhiannon Farrar | February 13, 2018

Lunar New Year, otherwise known as Chinese New Year or the Spring Festival, is the most important of the traditional Chinese holidays. The festival celebrated in China and throughout Asia, […]

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News

Rakuten Marketing Appoints Stuart Simms as President

By Rhiannon Farrar | February 2, 2018

Rakuten Marketing, is thrilled to today announced today Stuart Simms as President of Rakuten Marketing. In this executive role, Simms will hold responsibility for all day-to-day operations reporting to Chief […]

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Marketing Strategies

Client Success Story: Cashrewards Drives Growth with Rakuten Marketing

By Rhiannon Farrar | February 1, 2018

Overview: Cashrewards is Australia’s number 1 savings site, paying over 325,000 Australians to shop! With 2% of all online retail sales in Australia originating from Cashrewards, the team are experiencing […]

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News

Introduction to the General Data Protection Regulation

By Rhiannon Farrar | January 17, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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