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Marketing Strategies

Infographic: Strategies for EOFY Success!

By Rhiannon Farrar | June 4, 2018

As Australian businesses prepare for tax time and the End of Financial Year (EOFY), Aussie retailers are gearing up for one of the biggest retail periods of the year and […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Marketing | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

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Marketing Strategies

Make the Most Out of Mother’s Day 2018!

By Rhiannon Farrar | April 26, 2018

Aussies love to spoil their Mum!  A whopping $2 billion was spent during Mother’s Day 2017, proving Mother’s Day is a significant event for both consumers and marketers. For consumers, this is […]

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News

Publisher Showcase: RevLifter

By Rakuten Marketing | April 18, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with RevLifter – a groundbreaking technology that enables online retailers to fully control […]

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Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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News

Service Update: Rakuten PopShops to Retire, June 29, 2018

By Rakuten Marketing | April 12, 2018

Rakuten Marketing PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018. This does not affect Rakuten Marketing Affiliate Network publisher tools […]

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

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News

Former HuffPost Australia CEO Named MD of Rakuten Marketing APAC

By Rhiannon Farrar | April 3, 2018

We’re excited to announce the appointment of former HuffPost Australia CEO JJ Eastwood as Managing Director of Rakuten Marketing Asia-Pacific. The appointment comes following  Anthony Capano’s move to London, where […]

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Insights

Report: Marketers Slow to Adopt Tech Advances

By Rhiannon Farrar | March 21, 2018

Data from our latests global survey as revealed that despite the introduction of bots and artificial intelligence to simplify and improve the digital customer experience, Australian marketers won’t be looking […]

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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