November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz.

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA).

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest advertisers, publishers and agencies for an exciting day of insights, innovation and networking opportunities, making it the biggest DealMaker APAC yet.

The Golden Link Awards, Asia-Pacific celebrates Rakuten Advertising’s most innovative and exceptional affiliate campaigns, teams and companies across the region.

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries.

Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.