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Events

Symposium Speakers Announced: Matt Newell & Cotton On to Take the Stage

By Rhiannon Farrar | August 3, 2017

Rakuten Marketing are excited to announce that Matt Newell, Executive Strategy Director at The General Store will keynote Symposium Sydney.

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News

Rakuten Marketing bolsters Asia-Pacific footprint with Singapore Expansion

By Rhiannon Farrar | July 21, 2017

Rakuten Marketing are excited to announce the expansion of our Singapore office! 

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News

Rakuten Marketing  – continued investment in affiliate technology

By Rhiannon Farrar | July 4, 2017

The affiliate landscape is evolving at a rapid pace. Publishers are consistently creating innovative ways to promote advertisers and their products; and advertisers are looking to reach new and existing […]

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News

Why we’ve been giving our clients a complimentary attribution solution

By Anthony Capano | June 28, 2017

The sales and marketing mix has grown increasingly complex. Truly understanding what’s driving transactions across marketing channels can make a significant difference to the success of campaigns, although attaining these […]

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Marketing Strategies

The Advertiser’s Guide to Display Marketing

By Rakuten Marketing | June 6, 2017

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Insights

Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Rakuten Marketing | May 9, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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Events

TECHFast – the most important briefing of the day

By Rhiannon Farrar | April 26, 2017

Last week Rakuten Marketing held their TECHFast series in both Sydney and Melbourne. TECHFast, the most important briefing of the day, examined the challenges facing the Display Advertising industry, and […]

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Insights

A Retailers How to Guide for International Expansion

By Anthony Capano | March 30, 2017

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Insights

Not another Amazon article please!

By Anthony Capano | March 21, 2017

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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Marketing Strategies

5 Mistakes to Avoid When Partnering with Influencers

By Rakuten Marketing | March 9, 2017

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face […]

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