July 25, 2022
Events DealMaker APAC 2022
After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022.
July 19, 2022
Marketing Strategies The Affiliate Funnel: From Prospects to Purchase
Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales.
July 14, 2022
News New and Notable Publishers: July 2022
This month, our new and notable publishers focus on providing the best deals for their customers.
May 22, 2022
Marketing Strategies Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
April 27, 2022
News New and Notable Publishers: April 2022
This month, our new and notable publishers put user experience first.
April 25, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
April 20, 2022
News Rakuten Advertising Launches Interactive CTV Ad Formats
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats.
April 13, 2022
News Rakuten Advertising Launches Linkless Code Tracking
Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels.
April 7, 2022
Marketing Strategies Publisher Spotlight: Pace
As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions.
April 5, 2022
Insights Consumer Study: The Power of Context
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.
March 30, 2022
Marketing Strategies Publisher Spotlight: Her Black Book
As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women.
March 23, 2022
News New and Notable Publishers: March 2022
The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry.