October 25, 2023
News
Rakuten Advertising outshines with 7 Global Performance Marketing Awards
We’re proud to announce that we have won seven Global Performance Marketing Awards across seven categories, including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
July 12, 2023
News
Unlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
March 2, 2022
News Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.
February 17, 2022
Marketing Strategies Optimising Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
January 31, 2022
News New and Notable Publishers: January 2022
A new year brings new publishers to our affiliate network across Asia-Pacific, including notable partners such as Are Media, Furthr, Her Black Book and Pace. Find out how they can help you gear up for one of the biggest years in e-commerce yet.
January 27, 2022
News mThink Best Affiliate Network 2022
We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.
January 13, 2022
Marketing Strategies Publisher Spotlight: Cashrewards
Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences.
December 15, 2021
Insights 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
December 1, 2021
Marketing Strategies New and Diverse Publisher Models for 2022
Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models.
November 23, 2021
Insights Click Frenzy Outperforms Singles’ Day in Australia
With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.
November 10, 2021
News New and Notable Publishers Q4 2021
Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.
November 3, 2021
Marketing Strategies Media Strategies for Peak Planning
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
October 20, 2021
Events 2021 Golden Link Awards, Asia-Pacific Winners
Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries.
October 19, 2021
News Rakuten Advertising Wins at the IPMAs 2021
Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising has taken home four major awards and highly commended in seven categories at Monday’s ceremony in London.