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News

Why we’ve been giving our clients a complimentary attribution solution

By Anthony Capano | June 28, 2017

The sales and marketing mix has grown increasingly complex. Truly understanding what’s driving transactions across marketing channels can make a significant difference to the success of campaigns, although attaining these […]

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Marketing Strategies

The Advertiser’s Guide to Display Marketing

By Rakuten Marketing | June 6, 2017

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Insights

Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Rakuten Marketing | May 9, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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Events

TECHFast – the most important briefing of the day

By Rhiannon Farrar | April 26, 2017

Last week Rakuten Marketing held their TECHFast series in both Sydney and Melbourne. TECHFast, the most important briefing of the day, examined the challenges facing the Display Advertising industry, and […]

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Insights

A Retailers How to Guide for International Expansion

By Anthony Capano | March 30, 2017

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Insights

Not another Amazon article please!

By Anthony Capano | March 21, 2017

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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Marketing Strategies

5 Mistakes to Avoid When Partnering with Influencers

By Rakuten Marketing | March 9, 2017

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face […]

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Events

The Inaugural Golden Link Awards Australia: And The Winners Are….

By Rhiannon Farrar | September 22, 2016

Earlier this evening we launched the Australian Golden Link Awards. The first of their kind in Australia, the Golden Links celebrate excellence and innovation in the performance marketing industry.

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Insights

Australians #GoWild with their smartphones for Click Frenzy

By Rhiannon Farrar | November 27, 2015

Last week Australian consumers went wild for the annual shopping mega event Click Frenzy. With online retail spend in Australia set to tip $17bn by the end of the year, and […]

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News

PayPal as a payment option has arrived at the Rakuten Affiliate Network!

By Rakuten Marketing | September 8, 2015

Great News! Publishers on the Rakuten Affiliate Network can now receive commissions via PayPal! PayPal will allow you to work with global networks and advertisers that you previously haven’t been able to […]

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