Skip to content
Rakuten Marketing Blog
The Global Leader in Digital Marketing Insights
Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

Read More
News

Former HuffPost Australia CEO Named MD of Rakuten Marketing APAC

By Rhiannon Farrar | April 3, 2018

We’re excited to announce the appointment of former HuffPost Australia CEO JJ Eastwood as Managing Director of Rakuten Marketing Asia-Pacific. The appointment comes following  Anthony Capano’s move to London, where […]

Read More
Insights

Report: Marketers Slow to Adopt Tech Advances

By Rhiannon Farrar | March 21, 2018

Data from our latests global survey as revealed that despite the introduction of bots and artificial intelligence to simplify and improve the digital customer experience, Australian marketers won’t be looking […]

Read More
Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Rhiannon Farrar | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

Read More
Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Rhiannon Farrar | March 14, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

Read More
Marketing Strategies

Publisher Showcase: Shop You

By Rhiannon Farrar | March 7, 2018

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with Shop You – the shopping app that’s all about […]

Read More
News

Rakuten Marketing CTO Awarded IAB TechLab Service Excellence Award

By Rhiannon Farrar | February 20, 2018

We’re proud to announce that last Sunday, Dr. Neal Richter, Chief Technology Officer at Rakuten Marketing was named a winner of the esteemed IAB Tech Lab Service Excellence Award for […]

Read More
Marketing Strategies

Australian Brands ‘Cotton On’ to Global Affiliate Program

By Rhiannon Farrar | February 18, 2018

  “Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. The strategic guidance and insights that our account managers have provided have ensured that we were able […]

Read More
Marketing Strategies

How Retailers Can Leverage Lunar New Year Celebrations

By Rhiannon Farrar | February 13, 2018

Lunar New Year, otherwise known as Chinese New Year or the Spring Festival, is the most important of the traditional Chinese holidays. The festival celebrated in China and throughout Asia, […]

Read More
News

Rakuten Marketing Appoints Stuart Simms as President

By Rhiannon Farrar | February 2, 2018

Rakuten Marketing, is thrilled to today announced today Stuart Simms as President of Rakuten Marketing. In this executive role, Simms will hold responsibility for all day-to-day operations reporting to Chief […]

Read More