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Insights

Publisher Spotlight: Stylight

By Jordan Bellamy | July 11, 2019

Stylight are one of Rakuten Marketing’s publishers, specialising in collating the very best fashion, home and living, and beauty products. After sponsoring both DealMaker London and DealMaker Munich, we sat […]

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Insights
New Report: Discover How AI Is Changing Digital Marketing
By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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News

Webinar: Placements Marketplace

By Rakuten Marketing | June 20, 2019

Join Rakuten Marketing on Wednesday, June 26th at 10:00am ET/2:00pm GMT and at 4:00pm ET/ 8:00pm GMT for a 30-minute webinar featuring a guided tour of our Placements Marketplace. Placements […]

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News

Registration Is Open for Dealmaker Paris

By Anna Taylor | June 20, 2019

Following on from the success of our DealMaker events in London and Munich earlier this year, our next European event will take place in September in Paris. Held at the […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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Insights

The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers

By Jordan Bellamy | June 19, 2019

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

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Insights

Rakuten Marketing Study: The 2019 Influencer Marketing Global Survey

By Jordan Bellamy | June 17, 2019

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

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Marketing Strategies

Relationships on the Rocks? CMOs: Is Your Marketing Talking to a Person or a Persona?

By Anthony Capano | June 17, 2019

As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]

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Insights

Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

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Events

What Did You Miss at DealMaker Munich 2019?

By Lisa Bruecher | June 10, 2019

Rakuten Marketing’s DealMaker events bring together thousands of performance marketing professionals every year. Held in major cities around the world, including London, New York, Singapore, Sydney, Toronto and Scottsdale, attendees […]

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