Registration Is Open for Dealmaker Paris
Navigating Tracking Prevention Technologies
Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]Read More
We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]Read More
The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers
Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]Read More
Rakuten Marketing Study: The 2019 Influencer Marketing Global Survey
Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]Read More
Relationships on the Rocks? CMOs: Is Your Marketing Talking to a Person or a Persona?
As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]Read More
Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales
RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]Read More
What Did You Miss at DealMaker Munich 2019?
Rakuten Marketing’s DealMaker events bring together thousands of performance marketing professionals every year. Held in major cities around the world, including London, New York, Singapore, Sydney, Toronto and Scottsdale, attendees […]Read More