Skip to content
Rakuten Marketing Blog
The Global Leader in Digital Marketing Insights
Events

Join Rakuten Marketing at PerformanceIN Live 2018

By Anna Taylor | September 12, 2018

On the 15th and 16th of October 2018, we will be exhibiting and speaking at PerformanceIn Live (PI Live) – a must-attend global event for the performance marketing industry. Spanning […]

Read More
News

Shortlist Success for Rakuten Marketing at the International Performance Marketing Awards

By Anna Taylor | September 7, 2018

We’re very proud to announce that we have been shortlisted for seven awards in this year’s International Performance Marketing Awards (IPMAs) Following on from the Performance Marketing Awards in April, […]

Read More
Events

Rakuten Marketing Teams up with Sister Companies for DMEXCO 2018

By Trish Pomar | September 4, 2018

Are you attending DMEXCO 2018? This year we’ll be exhibiting at this must-attend conference for industry professionals together with our sister companies, Viber and Rakuten DE. Here’s what we’ll be […]

Read More
Marketing Strategies

Get your Paid Search Strategy in Shape for Q4

By Anna Taylor | August 16, 2018

While many consumers are still in holiday-mode and enjoying the heatwave, now’s the time for advertisers to be planning for the crucial Q4 period. This year, online sales during this […]

Read More
News

Chinese Consumer Trends with Alex Hart of 55haitao

By Megan Pierce | August 16, 2018

With global expansion a key priority for many retailers, we’ve been helping these brands understand new markets. Rakuten Marketing’s Daniel James recently interviewed Alex Hart from 55Haitao which is China’s largest shopping guide […]

Read More
Insights

Guess Who… Unwrapping the Global Holiday Gift Shopper

By Megan Pierce | August 15, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

Read More
Events

7 Tips for a Successful DMEXCO 2018

By Jordan Bellamy | August 13, 2018

DMEXCO is the must-attend conference for industry professionals who want to discover new ways of engaging customers. Delegates flock to Cologne in Germany every September to be inspired by innovative […]

Read More
Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | July 31, 2018

China has quickly emerged as the world’s leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations key […]

Read More
Insights

The Performance Marketing Guide to Peak Planning

By Megan Pierce | July 27, 2018

In partnership with PerformanceIN, we have created the ‘Performance Marketing Guide to Peak Planning’. The purpose of this report is to provide strategic insights on holiday shoppers in Q4 2018 […]

Read More
News

Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | July 18, 2018

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

Read More