Skip to content
Rakuten Marketing Blog
Insights
Insights

Get to Grips with One of Marketing’s Fastest Growing Trends – Download Our 2019 Influencer Marketing Report

By Jordan Bellamy | March 25, 2019

Did you know that 61% of people interact with an influencer at least once a day, and 35% interact with influencers multiple times a day? Rakuten Marketing’s latest report – […]

Read More
Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

Read More
Insights
5 Digital Marketing Trends & Predictions for 2019
By Lisa Bruecher | January 4, 2019

As we welcome 2019, it’s time to look at what this year will bring for advertisers and publishers across our network and for the digital marketing industry as a whole. […]

Read More
Insights

The State of Email Affiliate Marketing in 2018

By Lisa Bruecher | December 18, 2018

Email is a key channel to communicate your affiliate programme updates to your publisher base – but are you doing this the most effective way? Here at Rakuten Marketing, we […]

Read More
Insights

Insights and Takeaways From Singles’ Day 2018

By Anna Taylor | December 6, 2018

On 11th November 2017, Singles’ Day – the world’s biggest shopping day – smashed retail records once again. The event which first began as an anti-valentines celebration for single people […]

Read More
Insights

Are You Ready for 2018’s Peak Shopping Days?

By Anna Taylor | November 8, 2018

We’re now officially into the busiest retail phase of the year – the crucial holiday shopping period which can be make or break for many retailers. Over the last couple […]

Read More
Insights

Advertiser Webinar | It’s Not Too Late! Key Strategies Maximise Your Q4 Success

By Clodagh Ryan | November 1, 2018

The busy peak season is upon us! The next 10 weeks of 2018 hold some of the biggest and most important retail days in the calendar. Now is the time […]

Read More
Insights

Insights Report: The State of Ecommerce in Asia-Pacific

By Anna Taylor | October 25, 2018

With e-Commerce in Asia-Pacific (APAC) predicted to grow from $1.8 trillion in 2018 to $3.5 trillion in 2021, the region represents the biggest opportunity for digital expansion in the world. […]

Read More
Insights

Guess Who…Unwrapping the Global Holiday Gift Shopper

By Megan Pierce | August 15, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

Read More
Insights

The Performance Marketing Guide to Peak Planning

By Megan Pierce | July 27, 2018

In partnership with PerformanceIN, we have created the ‘Performance Marketing Guide to Peak Planning’. The purpose of this report is to provide strategic insights on holiday shoppers in Q4 2018 […]

Read More