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Why UK Advertisers Should Take Advantage of Singles’ Day

By Anna Taylor | September 15, 2017

Falling on the 11th November, Singles' Day has fast become the biggest shopping day in the world. In this blog post, we explore how UK advertisers can benefit from taking part in this multi-million-pound shopping…

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Cross-channel Campaign: Increasing Brand Awareness and Driving Repeat Business

By Trish Pomar | August 1, 2017

Boxfresh, the casual men’s footwear brand, was looking to increase brand awareness and drive repeat business and loyalty in its focus markets of Germany and the UK. The brand partnered with Rakuten Marketing with the…

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Oliver Bonas case study: Eight-year partnership enables triple digit growth

By Anna Taylor | June 20, 2017

Established in 1993, Oliver Bonas is an independent British lifestyle store, designing their own take on fashion, jewellery and homeware. Currently, there are 61 stores throughout the UK, as well […]

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US Expansion: Growing Brand Awareness Through Lookalike Audiences

By Trish Pomar | June 14, 2017

Rakuten Marketing teamed up with a chain of high-end department stores to raise brand awareness in the NYC region, leveraging innovation, data and proprietary attribution and insights technology to measure the overall effect of retargeting…

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How Automate helped The Independent achieve a 200% increase in affiliate sales

By Anna Taylor | June 5, 2017

Find out how Rakuten Marketing's Automate tool helped The Independent achieve a 200% increase in affiliate sales.

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Urb-it: Taking your brand all the way to the customer

By Anna Taylor | April 12, 2017

Symposium London is now only a week away. In our strategy session ‘Publisher Innovation in the Affiliate Channel’ we will be hearing from four publishers who are driving next-level performance in […]

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Culture Trip: Bringing hyper-local content to culturally curious users around the world

By Anna Taylor | April 6, 2017

In our ‘Publisher Innovation Within Affiliate Marketing’ session at Symposium London, we’ll be hearing from four innovative new publisher models who are providing new ways to diversify your affiliate revenue. We’re […]

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What Does the Future of Attribution Mean for Affiliate Marketing?

By Sarah Furbank | February 10, 2017

The maturing of attribution will see marketers working to meet business objectives rather than channel-specific needs. Find out more in James Collins' latest PerformanceIN article.

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2017 Shopper Profiles: Four Shopper Types You Should Be Targeting

By Abi Jacks | January 31, 2017

We’re excited to release our global report that highlights the shopping behaviours that will drive fashion, luxury, beauty and travel purchases over the next year: the 2017 Shopper Profiles report. […]

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5 Questions to Ask to Get the Most Out of Your Attributed Reporting

By Sarah Furbank | September 15, 2016

Attributed reporting can give you the answers you need to get the most from your marketing activity. Read our blog and download our report to find out how.

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