Skip to content
Rakuten Marketing Blog
Insights
Insights

Publisher Spotlight: By Discount Codes

By Anna Taylor | March 16, 2018

We’ve recently started working with By Discount Codes – a fast-growing savings hub providing discount codes for over 1,500 brands. We recently caught up with the marketing team from By Discount Codes to find out…

Read More
Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Abi Jacks | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

Read More
Insights

Myth busting; the death of the marketing all-rounder

By Abi Jacks | March 14, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career […]

Read More
Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Abi Jacks | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

Read More
Insights

Gym beats budgeting with Londoners spending nearly £200 per piece of activewear

By Abi Jacks | January 25, 2018

We have conducted various surveys throughout the UK and found some interesting new trends among consumers. Combining a peak in activewear and an increase in spending, there have been many changes in shopper patterns in…

Read More
Insights

Singles’ Day 2017– what did we learn in the UK?

By Anna Taylor | November 23, 2017

In this blog post, we explore some of the key trends and learnings from Singles' Day 2017 across our UK affiliate network.

Read More
Insights

Why UK Advertisers Should Take Advantage of Singles’ Day

By Anna Taylor | September 15, 2017

Falling on the 11th November, Singles' Day has fast become the biggest shopping day in the world. In this blog post, we explore how UK advertisers can benefit from taking part in this multi-million-pound shopping…

Read More
Insights

Cross-channel Campaign: Increasing Brand Awareness and Driving Repeat Business

By Trish Pomar | August 1, 2017

Boxfresh, the casual men’s footwear brand, was looking to increase brand awareness and drive repeat business and loyalty in its focus markets of Germany and the UK. The brand partnered with Rakuten Marketing with the…

Read More
Insights

Oliver Bonas case study: Eight-year partnership enables triple digit growth

By Anna Taylor | June 20, 2017

Established in 1993, Oliver Bonas is an independent British lifestyle store, designing their own take on fashion, jewellery and homeware. Currently, there are 61 stores throughout the UK, as well […]

Read More
Insights

US Expansion: Growing Brand Awareness Through Lookalike Audiences

By Trish Pomar | June 14, 2017

Rakuten Marketing teamed up with a chain of high-end department stores to raise brand awareness in the NYC region, leveraging innovation, data and proprietary attribution and insights technology to measure the overall effect of retargeting…

Read More