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Marketing Strategies

The Year of the Pig: How to Leverage Chinese New Year Sales

By Rhiannon Farrar | January 22, 2019

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Anna Taylor | October 29, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day has exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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Marketing Strategies

Get your Paid Search Strategy in Shape for Q4

By Anna Taylor | August 16, 2018

While many consumers are still in holiday-mode and enjoying the heatwave, now’s the time for advertisers to be planning for the crucial Q4 period. This year, online sales during this […]

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Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | July 31, 2018

China has quickly emerged as the world’s leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations key […]

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Marketing Strategies

Micro to Macro and the ‘Stairway to Macro Success’

By Trish Pomar | March 9, 2018

As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice…

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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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Marketing Strategies

How Retailers Can Leverage Chinese New Year Celebrations

By Anna Taylor | February 15, 2018

Whilst Chinese New Year is not traditionally a retail focused event, it has opened up a marketing opportunity for retailers. Read on to explore how retailers can tap into the ecommerce opportunities surrounding this celebration.

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Marketing Strategies

The 2018 Brand Index, Produced in Partnership with Internet Retailing

By Trish Pomar | February 7, 2018

We partnered with InternetRetailing to produce the 2018 Brand Index, which ranks the top 250 multichannel brands selling direct to Europe’s consumers. Brands are graded according to their measured performance in six dimensions, establishing what…

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Marketing Strategies

The Advertiser’s Guide to Influencer Marketing

By Anna Taylor | June 26, 2017

Rakuten Marketing is proud to partner with PerformanceIn and bring you the Advertiser's Guide to Influencer Marketing. The new guide forms part of The Advertiser's Guide to Performance Marketing 2017 and provides an up-to-date, how-to…

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Marketing Strategies

The Advertiser’s Guide to Display Marketing

By Trish Pomar | June 1, 2017

Rakuten Marketing is proud to be part of PerformanceIN’s Advertiser’s Guide to Performance Marketing 2017, launching the resource today with the release of our contribution: the Advertiser’s Guide to Display Marketing. This first instalment in…

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