Skip to content
Rakuten Marketing Blog
Marketing Strategies
Marketing Strategies

Micro to Macro and the ‘Stairway to Macro Success’

By Trish Pomar | March 9, 2018

As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice…

Read More
Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

Read More
Marketing Strategies

How Retailers Can Leverage Chinese New Year Celebrations

By Anna Taylor | February 15, 2018

Whilst Chinese New Year is not traditionally a retail focused event, it has opened up a marketing opportunity for retailers. Read on to explore how retailers can tap into the ecommerce opportunities surrounding this celebration.

Read More
Marketing Strategies

The 2018 Brand Index, Produced in Partnership with Internet Retailing

By Trish Pomar | February 7, 2018

We partnered with InternetRetailing to produce the 2018 Brand Index, which ranks the top 250 multichannel brands selling direct to Europe’s consumers. Brands are graded according to their measured performance in six dimensions, establishing what…

Read More
Marketing Strategies

The Advertiser’s Guide to Influencer Marketing

By Anna Taylor | June 26, 2017

Rakuten Marketing is proud to partner with PerformanceIn and bring you the Advertiser's Guide to Influencer Marketing. The new guide forms part of The Advertiser's Guide to Performance Marketing 2017 and provides an up-to-date, how-to…

Read More
Marketing Strategies

The Advertiser’s Guide to Display Marketing

By Trish Pomar | June 1, 2017

Rakuten Marketing is proud to be part of PerformanceIN’s Advertiser’s Guide to Performance Marketing 2017, launching the resource today with the release of our contribution: the Advertiser’s Guide to Display Marketing. This first instalment in…

Read More
Marketing Strategies

Publisher Interview: Search, Save and Raise with Savoo

By Anna Taylor | May 15, 2017

Savoo.co.uk is an online fundraising platform where consumers can search the web and save through using voucher and discount codes, but also raise money for charities they support at the […]

Read More
Marketing Strategies

Top Tips for Your Mother’s Day Campaigns

By Trish Pomar | March 15, 2017

It is estimated that Brits spent over half a billion on products for Mothering Sunday in 2015 alone. Read on to discover the creative trends you should follow to guarantee the success of your marketing…

Read More
Marketing Strategies

The Importance of Trust in Display Advertising

By Trish Pomar | January 25, 2017

Are you happy with the level of insight and analysis offered by your display advertising agency? Trust and transparency should be top priority for performance marketers outsourcing their display campaigns.

Read More
Marketing Strategies

How brands are benefiting from mobile-first strategies and the social influence

By Rakuten Marketing | October 14, 2016

The consumer journey across devices Technology is evolving at an astonishing pace. Consumers don’t see silos; they navigate, research and purchase products and services entirely based on the situation they […]

Read More