Marketing Strategies

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Andrea Otero of Arena Media shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Miriam Moreno, Negotiation Manger at Arena Media, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This Ana Camara from the Global Programmatic Investment team at GroupM, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.