Skip to content
Rakuten Marketing Blog
News
News
2019 Golden Link Awards Shortlist Announced
By Anna Taylor | March 20, 2019

We’re very excited to reveal our shortlist for the UK’s inaugural 2019 Golden Link Awards. Held in the afternoon with DealMaker London, the Golden Link Awards celebrate excellence and innovation […]

Read More
News

Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | March 18, 2019

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

Read More
News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | February 27, 2019

Alongside, our shortlisting in the Influencer Marketing Awards last week, we’re very proud to have been shortlisted for five awards in the 2019 Performance Marketing Awards. Now entering its 13th […]

Read More
News
Lead Generation and Affiliate Marketing
By Anna Taylor | February 26, 2019

Lead generation is one of the most cost-effective ways to drive sales and build brand awareness – especially for advertisers who may have lost valuable consumer data due to GDPR. Here […]

Read More
Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

Read More
News
Rakuten Marketing & FitFlop Shortlisted for Influencer Marketing Award
By Anna Taylor | February 21, 2019

We’re very proud to announce that we, alongside our client FitFlop™ have been shortlisted for ‘Best Use of Data’ in the 2019 Influencer Marketing Awards. The Influencer Marketing Awards (IMAs) […]

Read More
News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

Read More
Events
Don’t Miss Out On Sponsorship at DealMaker London 2019!
By Jordan Bellamy | February 14, 2019

Registration for DealMaker London 2019 is now open! As an event which gathers over 600 advertisers, publishers, and agencies to discuss future partnerships and network, the opportunities for brand exposure […]

Read More
News
Rakuten Marketing Leaders in PerformanceIN Top 50
By Lisa Bruecher | December 21, 2018

PerformanceIN Top 50 Performance Marketing Industry Players 2018 Recognises Rakuten Marketing Leaders We’re extremely pleased to share that both Anthony Capano, Managing Director EMEA, and Nick Fletcher, VP Client Success, […]

Read More
News

China’s New e-Commerce Law and What it Means for International Retailers

By Rhiannon Farrar | December 17, 2018

As of January 1st, 2019, China will implement a new e-commerce law further regulating the sale of products for international retailers. These new laws are set to strengthen protection for consumers […]

Read More