Symposium London 2018 Networking

We know it’s easy to feel overwhelmed at a large conference, which is why we want to ensure that your experience at Symposium London is as seamless and successful as possible. Here are six tips to help you effectively manage networking while leaving a lasting impression.

1. Plan, Plan and Plan Some More.

Pathable, our event app, makes it easy to connect, discuss, check updates, schedule meetings with other attendees, and oversee the agenda for Symposium London. The community within the app has been launched and is ready for you to start scheduling meetings! Look out for a registration invitation email and take advantage of everything Pathable has to offer. Alternatively, you can download the app today on Apple App Store or Google Play Store.

2. Come Prepared for the Unexpected.

Sometimes things don’t go as planned: technology may fail, there may be an unanticipated glitch in the schedule, or you may even forget about that important meeting! We’re all human after all. For this reason, it’s important to plan for an outcome you may not expect so you can make it an outcome you’re happy with. The best way to avoid any human error is to use the event app, Pathable which will send out push reminders ahead of time for anything in your agenda. You will also receive real-time updates during the event – should anything change onsite.

3. Allow for Some Free Time and Be Flexible.

Be open to having impromptu meetings in less traditional settings. Some of the best meetings happen in elevators, lobbies, and even at parties. Leave room for breaks and social events in your schedule. Be flexible: if a meeting falls through, there will always be a backup plan – if in doubt ask, one of our staff members at the event. Throughout the day there will be tons of great content, fun networking events, and a plethora of eating and drinking opportunities. Check your event agenda!

4. Leave a Lasting Impression.

Be friendly. Say hello. Introduce yourself. Events allow us digital marketers to free ourselves from the screen and interact in real life. Make a lasting impression, it’s always a good idea to have your business cards readily available and plan future meetings to not be easily forgotten. Whatever you do, don’t let your prospects leave without something that will remind them of you!

5. Continue Relationships Online.

You finally get the chance to meet prospects offline but don’t forget to continue that relationship online as well! Connect and engage with other attendees via Twitter, Facebook, and LinkedIn. Symposium London provides a great platform for sharing meaningful content, stories, and industry learnings via social media. This is a great way to let your friends, followers, and industry peers know that you’re at the event. It’s also an easy way to drop some marketing knowledge into their news feed! Just make sure to use our official hashtag: #SympoLondon18

6. Follow Up.

Do it within 24 hours, if possible. Send your new contacts a personalised email with details that will help them remember you (e.g. topics you discussed at the event). Be sure to include questions or propose a follow-up call in your email to keep them engaged and the conversation flowing.

Not yet registered for Symposium London?

Find out more about the event on our website and register today!