Continuing our webinar series to help you plan for the peak sales period, we’ve partnered with Skimlinks – a leading commerce content platform. In this webinar, Dunia Silan, Skimlinks VP Revenue EMEA & APAC will explain how advertisers should prepare for Black Friday and why content commerce should be a key part of their strategy.

Dunia will take you through everything you need to know to be successful with leading publishers and commerce content during this key shopping period. She’ll be sharing insights including:

  • How to start promoting your offers and who to promote them to
  • What verticals perform best
  • The types of content publishers produce for Black Friday
  • Who are Sly Shoppers? Find out about them and other holiday shopping personas
  • The migration to mobile

Dunia will also be joined by Vicky Bruce, Commerce Director at Immediate Media (a Skimlinks Publisher), for a live Q&A session.

This webinar will give you a first-hand insight into how leading content publishers prepare for Black Friday and what they are looking for from advertisers.

Date: 29th August

Time: 15:00 GMT