With e-Commerce in Asia-Pacific (APAC) predicted to grow from $1.8 trillion in 2018 to $3.5 trillion in 2021, the region represents the biggest opportunity for digital expansion in the world. The sheer scale of the market and its forecasted growth has opened up a significant opportunity for brands to expand their customer base and tap into an increasing desire for UK-based brands from developing markets.
However, this is not without its challenges. The APAC region is diverse and unique and made up numerous different cultures, traditions, and languages and a complex digital landscape. In order to be successful, brands need to be aware of these differences and adapt their marketing strategies accordingly.
To help international marketers tap into this high-growth opportunity, we have conducted research into APAC consumer behaviours to produce our latest insights report: The State of e-Commerce: Asia-Pacific.
Following research with over 7,000 consumers based in Australia, China, Hong Kong, Malaysia, New Zealand, Singapore and South Korea, the report pulls together consumer trends in order to aid brands in expanding competitively into the APAC market.
The report includes insights on three key themes:
- How APAC consumers like to shop
- What verticals and products they are buying
- How they prefer to engage with international brands
To find out more, download The State of e-Commerce: Asia-Pacific here.