Over the last few years, influencer marketing has grown exponentially and opened up new opportunities for brands to reach and engage their target audience through the content they are already consuming. However, as a relatively new tactic, it’s not without its challenges: from identifying influencers and payment to disclosure and ROI. With these challenges in mind, we’ve produced this guide to help marketers get to grips with influencer marketing in 2017. Rakuten Marketing is experienced in delivering effective and targeted influencer marketing campaigns and we’re proud to share our insight and be part of the Advertiser’s Guide to Performance Marketing.
Abi Jacks, Director, Marketing UK
PerformanceIn’s Advertiser’s Guide to Performance Marketing in 2017 is an annual resource with contributions by a roster of industry leaders in various fields of performance marketing. In the latest in their series of guides, we’ve drawn on our extensive experience of running influencer campaigns for clients to provide an up-to-date, how-to resource for performance marketers who are new to the channel or simply looking to improve campaign performance.
Download the guide to learn:
- How to set the correct objectives and KPIs for your campaign
- How to create content and adhere to disclosure guidelines
- How to measure performance across brand awareness, new customers and sales
- What’s next for influencer marketing?